Apple CEO Tim Cook Apologizes For iOS 6 Maps in Open Letter

iOS 6 Maps

Apple’s CEO Tim Cook has apologized for iOS 6 Maps app in an open letter to customers.

While Apple’s iOS 6 Maps app offers new features such as 3D Flyover and the much needed turn-by-turn voice navigation, users have criticized it for the lack of public transit information, inaccuracies in Apple’s mapping data, errors in locating points of interest and sometimes weird 3D mapping imagery. 

In the letter, Tim Cook has apologized for “falling short of its commitment” to deliver the best experience possible to customers and recommended customers to try alternative Maps apps available in the App Store.

Here’s the complete letter, which was published on Apple’s website.

To our customers,

At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.

There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.

While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.

Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.

Tim Cook
Apple’s CEO

What do you think of Tim Cook’s open letter?

[via Apple]

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  • Apple Sucks

    I hope he apologizes for iPhone 5 too…!

    • Alan

      For iPhone 5? Have you used it? Maybe your parents need to apologize for you!

      • Alansamomasboy

        I wish I had parents that bought me an iPhone 5.

        • -X-

          No need to wish if you can get yourself an excellent salary job, like the one I have.

      • -X-

        There’s no doubt that the iPhone is an excellent phone. It’s iOS 6 that is an epic fail. The day that apple releases an iPhone that also has a wider screen…like edge to edge while at the same time be taller, and remove the need to jailbreak, that’s when the trolling will stop. This letter is a lame excuse that fails to admit the true cause for maps disaster.

    • Oskar

      Excuse me. but if you name yourself “Apple Sucks”, then what the heck are you doing on an Apple favoring website? Just get lost if you don’t have anything reasonable to say…

  • Ex-apple fanboy

    I Hope He Apologizes for the iPhone 5 too…! U_U


    Good :) it’ll only be a matter of time before maps is amazing .. iPhone 5 is the best phone on the market right now .. We underestimate how Bold a move that was on apples part but it sure is gonna pan out soon :)

  • Jeremy Taco Patterson

    Well I see the trolls are out in force again today… Nothing exciting enough to discuss on the Android websites today, fellas?

    Maps will be JUST fine in a matter of months, if not sooner. Apple RARELY makes mistakes, and when they do, they FIX them. This will be no different.

    And you Droiders are right, he SHOULD apologize for the iPhone 5… Apologize to Samsung, HTC, and Google for making their phones look like the junk we all knew they were.

    Get. A. Life.

    • Get A Life

      I think you need to get a life. If you are so happy about the iPhone then why bother reading this site or anything related to “issues” with the phone?

      • Jeremy Taco Patterson

        So because I have an iPhone that I am happy with, I shouldn’t visit a site with iPhone IN ITS TITLE?!

        No wonder Android’s market share is so high, apparently logic is completely gone from society… All the people who have common sense bought iPhones, everybody else has a ‘Droid.

        Sounds about right.

        • Common Sense Prevails

          Android’s market share is so high because of all the $40 prepaid handsets that you can get, ever tried to use a Huawei mobile or similar, they are horrible. Not to mention all the different versions you have to get used to everytime you decide to change to another Android handset that you hope might be better than your last. Never been my experience with an iPhone, but people I know do it to themselves time and time again buying Android mobiles.

          • Jeremy Taco Patterson

            I’m well aware of the reasons Android market share is so high. I’m also well aware of the amount of PROFIT Apple makes vs Android. Eventually, something is going to HAVE to give because Apple is making almost 75% of the profit while holding only ~30% of the market share.

      • Matty Gyte

        ^I lurk this site to get the most up to date faults Bout my competitors phone to reassure my poor decision making skills.

  • Glen

    Jobs never would have let iOS 6 ship with the maps like that

    • iphonemaniac

      Glen, I second you. Half baked products like apple Maps app would have never escaped from the Steve Jobs eyes.

    • hmmm?

      Seriously? There were Apple mistakes when Steve Jobs was alive. Why is he praised so much? I would really like to know. What did he actually do/make? Should I praise Steve Ballmer for the XBox 360 which is the best selling console right now, or Windows 7 the fastest selling OS, or may be the Kinect the fastest selling consumer electronics device?

      • Glen

        To even write this you must know nothing about the guy

        • iPhone5

          Will since you know him then could you care to explain? And I suppose “antennagate” was a non issue?

          • Zangpakto

            It wasn’t I’m left handed and didn’t have a problem.

            You just hold it funny, not my fault or Steves for that matter.

            Besides, who doesn’t wear a cover or modify the unit in some way. The bumpers looked awesome and solved the issue, so it is actually a non issue.

          • Seriously?

            I really hope this is sarcasm. I’ve had iPhones since the 2g, and don’t plan on changing. I’m a big fan of the 5, and haven’t had any issues. But Apple DOES make mistakes, and antennagate was one of them.

            Who doesn’t modify their iPhone? A lot of us don’t. The free bumper made the phone look nice and cheap. It looked worse than an otter-box. Plus they’re so durable and nice looking, why cover that up? I’m glad that issue was fixed with their next phones, but I hope the maps issue is fixed faster.

      • King

        Steve Bomber is idiot. One of the worst CEO. It is ok if you do not know about MS so you compared Bomber with Jobs. Look at the stock of MS and what the bomber did to MS. From Bing to Windows 8.

    • DiDi

      Next kind of god lol. Pray to J :DDDDDDDDD

    • bcsc

      If that were in fact the case, how did the iPhone 4 antenna problem arise? Jobs sure let that one go didn’t he? Guess Steve isn’t as angelic as you believe, forgive the pun.

  • iphonemaniac

    An Apology is not just enough. Roll back the Google maps app on IOS6.

  • katsuboi

    So, maybe Apple should release iOS to make google maps the native map app again? Make sure the product is ready for primetime before putting it on the shelf. This goes for the NFL and Apple.

  • robert

    I’m glad i stayed with IOS 5

  • iJailbreakenUrDevice

    All people make mistakes. Just like Samsung failed to make a good a good phone. :-) Im sure apple will fix it soon.

    • iJailbreakenUrDevice

      stupid android doesn’t know how to type…was not supposed to repeat good a good phone…lol

  • Gottabe Blitzy

    definitely unSteve Jobs-like. Never apologize never explain.

  • bcsc

    You’re holding it wrong.

  • Xero14

    It was agood move on cooks parts.

  • Kumarsbars

    Are all of you faggots really that pissed with the maps? It’s the first release. You go and make your own map and tell me how it goes.

    • laurnzo

      @Kumarsbars…You are a MORON, We pay for money for the product ASSHOLE. Go figure!!

      • laurnzo

        I meant pay money for the product.

    • Ethan

      Considering the sexual orientation of Apple’s CEO, I’d go easy on throwing the word “faggot” around…

  • kyle

    Every company has a milestone, or milestones when creating a new problem… they will fix it.

  • CeeCee47

    It’s a nice apology, but it doesn’t address the real problem. Not only is the navigation awful in the new Apple maps, but the user interface is difficult to use. Features that were great in the Google Maps app are missing or don’t work correctly when they are there. I seriously doubt the new maps are going to ever be as good as Google Maps. What’s more, the Google Maps you can access and put up an icon for are nice if you just want to see printed directions OR a map. However, the best feature of the previous app was the GPS part, where you could see your progress on-screen (follow the blue ball!). Missing in the version of Google maps we can use now in iOS6. Also the new Apple Maps does not put the current direction printed at the top so you can scroll through the directions one at a time as you watch the mapped route. This Apple map feature makes Apple look really BAD. Please, Apple, fix it. Don’t just “improve” it – put the features that users want/need in place. Or make a new contract with Google. Please.