Apple’s Executives Talk About iPhone 5, Its New Design And Features

As with every new Apple product release, the company has released a video of its executives talking about the iPhone 5’s new design and its features.

The video shows Jonny Ive, Bob Mansfield, and Scott Forstall talking about the iPhone 5, specifically about their areas of expertise, namely industrial design, hardware and software.

The video starts with Jonny Ive explaining why Apple didn’t choose to go for a complete redesign of the iPhone 5 and instead iterated on the iPhone 4’s industrial design.

Bob Mansfield then takes over, talking about the efforts that went into making the iPhone 5 so thin (7.6mm), explaining their choice of have a single chip for both LTE and voice and, of course, talking about Apple’s new A6 chip.

Scott Forstall follows, talking about iOS 6 features including the new Maps app, Facebook integration, FaceTime over cellular, and Siri.

iphone-5-manufacturing

Jonny Ive also gives us a peek into the manufacturing precision of the iPhone 5:

During manufacturing, each iPhone 5 aluminum housing is photographed by two high-powered 29MP cameras. A machine then examines the images and compares them against 725 unique inlays to find the most precise match for every single iPhone.

Here’s the video:

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  • hack

    iphone 4s2….!!!???

  • AT&T Rapes Me

    The new/old design is good, nice size for pants of jacket pocket. And most of all very reliable. With apples trend of supporting phones for 3 yrs is a plus too. Try to get that out of a Note or galaxy or any android, u won’t.

    • apple geek

      Have u ever owned an android? If not don’t assume what u don’t know. I been using a note for a year now dropping right and left and not once has the screen crack. My friends has iPhones 6 out of 10 of them broke there screens just lightly dropping it once or twice. I was gonna give the iPhone 5 a go but looks like I’m gonna stick to the note 2. Same design for the past 3 years same old tech that’s been in all of the other droids.

      • AT&T Rapes Me

        Yes my business phone is a samsung it has good battery but that’s it. The note is to big for most professionals to carry around in a pocket comfortably. Where my iPhone fits perfect. I was one of the few that did not want a bigger phone,just some more wow factor. Also sell your note 2 next year won’t be worth sh!t, and good luck with an update

        • apple freak

          If you like the same design over and over again be my guest, updates? I have been receiving them left and right with no problem on top of that im not limited on what i can do with my device. Value? apple only hold there value with apple freaks there worth nothing to android people vice versa. Its a matter of time before apple looses to android. ONE phone company cant compare to everything else that’s running android now a day.

  • KingofKings479

    But will it blend?

  • Jean

    I’m dying to find out what kind of kinks will show up at lauch… Screen glue-gate and attena-gate were original enough. Lets see what apple has in store for its fan boys this time.

    • Lex

      Why do you come to this site? Not once have I gone to a Droid site, nor do I need to.

  • Barf

    I threw up a little in my mouth :(