Phil Schiller Responds To iPhone 5 Scratching Issue: “That is Normal” For Any Aluminum Product

Some users have raised concerns about the black iPhone 5’s anodized aluminum coating being susceptible to scratching.

9to5Mac reports that one of their readers sent an email to Phil Schiller – Apple’s Senior Vice President of Worldwide Marketing regarding the scratches on his black iPhone 5.

Schiller apparently replied back saying that scratching is “normal” with use.

Q: I love my Black & Slate iPhone 5, but I’ve been seeing some scuffs, scratches and marks throughout the band around the phone along with many others. What should we all do? Any plans to fix this?

Schiller: Any aluminum product may scratch or chip with use, exposing its natural silver color. That is normal.

Durability tests have also shown that iPhone 5’s anodized aluminum back is more susceptible to scratches than iPhone 4S’ glass back.

It has been less than a week since customers have got their hands on the new iPhone, so it seems to be a concern that users are noticing scratches and scuffs so soon with normal use. The other concern is that quite a few users have noticed scratches right out of the box.

What do you think? Do you plan to buy a case for your new iPhone 5?

[via 9to5Mac]

Like this post? Share it!

  • MarketHype

    haha. Enjoying my iPhone 4.

  • http://www.facebook.com/QueSwanson Que Swanson

    Two words – Black Sharpie :-)

  • Vipered

    This is why most handset providers don’t use aluminium and stick to plastic or glass.

    • Lol

      Most dont to not block the antenna I would imagine?

  • http://twitter.com/acewingman Anonymous User

    Steve Jobs would not have found this acceptable and would have kept the added weight of the glass on the back.

    As for the plastic, it dings and scratches as well, but it usually doesn’t turn bright silver like anodized aluminum does.

    • Hmmm?

      Don’t understand why people keep claiming certain Apple mistakes wouldn’t happen if Steve Jobs was still alive. I still remember the antenna issue on the 4 which was conveniently solved with a bumper case. I wonder why they don’t make them anymore? Either way, the N8 is made of aluminum and I didn’t hear any quality issues or that is was scratch prone.

      • http://www.facebook.com/THExREALxTACO Jeremy Taco Patterson

        There are MANY different “formulas” of aluminum, each with its own set of pros and cons. There are DEFINITELY some types that are far more durable than others, though ANY aluminum is susceptible to scratching with a sharp edge.

        I do wish they had looked into some type of “nano-coat” to act as a barrier between the aluminum and my kids/keys/rivets in my jeans pockets….

  • Steve

    Seems like a bumper would help many occurrences. Not all, of course, eg keys in pocket, but it may help. I would love to see the bumper come back. For those particularly careful with their phone, this would be a reasonable compromise. Otherwise, I’m sure otter will be defending IP5s for the clumsy type.

  • Cooper

    I keep my phone in the same pocket as my keys. Yep, there is a little scuff on the edge. It doesn’t bother me a bit. The same thing happened to my old Motorola Razor that I had before my iPhone 3G. I that it looked good with the wear.

  • solferico

    that’s why i’ll go white iphone5 (if i go any, since I still love my iPhone4)

  • aq

    if you own an iphone 4s, you will notice right away how light it is when holding the iphone 5 in your hand. despite all the bell and whistle, it does feel cheap in your hand though.

    • AT&T Rapes Me

      Feels cheap? Not at all, it’s sleek and sexy as hell…and if it would of been any bigger I probably would not have bought it

  • 4sAllGood

    I just plan not to buy an iPhone5.

  • Tim

    Apple and their usual response to a minor design flaw. “That’s normal and how it’s supposed to be”… Scratch-Gate here we come! Free cases??!!

  • dankvwguy

    this phone looks too good to be shoved in a case. I’m going to rock mine naked until it look horrible and needs to be hidden. i have a small nick like the second picture but it doesnt bother me unless i try and look for it.

  • travisfriend

    You could just dye it back. I’ve seen aluminum MBPs that have been dyed with regular clothing dye.

  • Necter B

    The only thing stopping me from bitching over iPhone 5 right now (even tho this upgrade feels like we were duped) is that Apple kept d cost d same as the last predecessor, the iPhone 4S. They (Apple) knew that had they jacked up d price, they’d have had their iPhone 5 sitting unsold in their shelves. Now look at the battery life, look at the scratchy back panel of the iPhone 5- coated aluminum?! Look at d dubious response of Mr. Schiller. Does anybody feel hoodwinked? Do not bcos Apple didn’t overprice it. I’m sticking w/ my iPhone 4.

  • Necter B

    The only thing stopping me from bitching over iPhone 5 right now (even tho this upgrade feels like we were duped) is that Apple kept d cost d same the last predecessor, the iPhone 4S. They (Apple) new that had they jacked up d price, they’d have had their iPhone 5 sitting unsold in their shelves. Now look at the battery life of the iPhone 5. Does anybody feel hoodwinked? Do not bcos Apple didn’t overprice it.

  • RandomGamer342

    Aluminium getting scratches from keys?

    Who would’ve thought?!?

    For people getting scratches from keys, stop carrying the phone alongside metal, it’s a terrible idea. There’s a reason you’ve got two pockets

    • chknise

      My jeans have four pockets

  • http://www.iphonesthanet.com/ iphonesthanet.com

    luckily we ordered a white and silver!

  • Ashton

    Its ALUMINUM PEOPLE, everyone seems to think everything should be perfect, if that was the case we would live in a perfect life. And unfortunately we don’t. If you had glass then well it would break unless of coarse you made it thicker well then people would complain about it being to big. If it was plastic well people would think it was cheap, scratch very easily, and they are more susceptible of cracking as we all know the 3g and 3gs will do if its dropped at the bottom. Aluminum is really the only choice to make sturdy but thin and light and will not crack under normal dropping. The only bad thing is aluminum can scratch if lets say keys or anything metal is rubbed across it, I took my iPhone 5 and put it in with my keys in my pocket and walked around for a day, and not a scratch. I really don’t believe this, my fingernail scratched it that’s kind of ridiculous. I have 3 cellular stores that I repair and sell anything and everything dealing with cellular devices and from all the problems Ive seen I don’t understand why everyone expects this not to happen. I mean where have y’all been living? I’m done now :)