Apple had unveil a pretty cool ad to introduce the new iPad mini.
It starts off with someone playing the opening notes of “Heart and Soul” on a piano app on the full-sized iPad with two-fingers. The camera then reveals the new iPad mini with someone continuing to play along on the same piano app with one finger.
That’s it. The short and simple ad does a good job of showing customers how much smaller the iPad mini is compared to the full-sized iPad and also drives home the idea that everything you do on the full-sized iPad can also be done on the smaller iPad.
It seems to have inspired Conan O’Brien to create a spoof ad of the new iPad mini, which reveals the real reason to buy the smaller iPad. As always, it’s quite funny.