Amazon Attacks iPad mini In New Kindle Fire HD Ad On Its Homepage

Apple finally unveiled their smaller and cheaper iPad – the iPad mini at a media event last week to compete with smaller Android based tablets like Amazon Kindle Fire HD, Google Nexus 7 etc.

During the keynote Apple also took quite some time out to explain why the 7-inch Android tablets do not offer a great experience by comparing the iPad mini to Google’s Nexus 7.  

Schiller showed how the 7.9-inch iPad mini offered 35% larger display area than the 7-inch Nexus, 49% larger for surfing the web in portrait mode and 67% larger in landscape mode.

During Apple’s Q4 2012 conference call, Tim Cook also reiterated that they would never make a 7-inch iPad as they don’t think they’re good products.

Not surprisingly, Amazon which snatched a substantial share of the tablet market with the launch of Kindle Fire last year and currently dominates the smaller tablet market has gone on the offensive. If you visit Amazon’s website, you will be greeted by a huge Kindle Fire HD ad with the tag line “More More For Much Less”. Amazon compares its new 7-inch Android tablet with Apple’s iPad mini.

The ad claims Amazon Kindle Fire has “Stunning HD display with 30% more pixels” compared to iPad mini’s “Standard definition, low-resolution display”. To drive home the point, it highlights that the display has “216 pixels per inch”, whereas iPad mini display has only “163 pixels per inch”.

Amazon also points out that you can “watch HD movies and TV” on the Kindle Fire HD, which you can’t on the iPad mini.

The ad also highlights the fact that iPad mini comes with mono speakers whereas Kindle Fire HD comes with dual stereo speakers. It also claims that another advantage is Kindle Fire HD’s Ultra-fast MIMO Wi-Fi.

And more importantly, the fact that Amazon Kindle Fire HD is available for just $199, while iPad mini is available for $329.

In addition to the comparison of the devices, the ad prominently features a quote from Gizmodo:

“…your [Apple’s] 7.9-inch tablet has far fewer pixels than the competing 7-inch tablets! You’re cramming a worse screen in there, charging more and accusing others of compromise? Ballsy.”

While the ad is fairly accurate, Amazon has not surprisingly been partial to its Kindle Fire HD by omitting details such as the lack of rear-facing camera in Kindle Fire HD, 275,000 iPad apps available in the App Store, iPad mini’s 7.9-inch display with 35% larger screen area, lack of 4G LTE support etc.

What do you think of Amazon’s Kindle Fire HD vs iPad mini ad?

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  • Jeremy Taco Patterson

    Don’t blame them for going on the offensive. This is the RARE opportunity anybody will have to claim better specs on a similar device.

    Nobody expected (or Nobody SHOULD have expected) the iPad Mini to be cheap. I am still surprised, at that price point, there is no retina display or the iPhone’s 8MP rear camera.

  • Luke Bonner b

    Well that ad is wrong amazon didn’t mention itune of the movies and the for that prove the 4g Internet with wifi. It’s look amazon isn’t trying so hard to crush apple because they can’t

    • mkimid

      to get the 4G network, you need to pay more around $130+$130

      • Brandon Robinson

        Not to mention the monthly fees.

    • Andy Nicholson

      You’ve got your facts wrong their mate

      • Luke Bonner b

        I know but apple is a better product then amazon and that’s a fact

        • Brandon Robinson

          No it is not. It is over priced, and over praised. While Amazon has its flaws, not nearly as many as Apple’s products.

  • Dave123

    You probably don’t mean anything by it but why is it that Amazon “attacks” the mini in their advertisement but Apple just takes the time to “explain” the difference in competing tablets? I think Apple calls out the competition just as much as competitors call them out. In quite a few mobile product announcements Apple have “attacked” the competition. They now even take a slight jab to bigger phones in their iPhone 5 “thumb” commercial. I am aware this is an Apple fan site but it doesn’t mean you can’t be a little unbiased. Companies improve through criticism and even though Apple release some great products they are far from perfect. They don’t need defending especially a company of their size.

  • Felix Davila

    ipad mini cheaper my eye with that price i could buy 2 tablets its in no way cheaper.

  • -fnf-

    owned a fire. They suck. You must have a credit card on file to even download a free app. iTunes does not require a credit card (I know because I have no credit card on file on iTunes – i download free apps all the time and when I want to purchase I use coinstar to buy credits) and has more app options. Amazon does not give you access to the whole Google Play store. They limit what you can buy and it must go through them unless you root your device but the apps may not work. So let’s see how if the Fire HD allows for the Google Play store – Doubtful.