Amazon Attacks iPad mini In New Kindle Fire HD Ad On Its Homepage

Apple finally unveiled their smaller and cheaper iPad – the iPad mini at a media event last week to compete with smaller Android based tablets like Amazon Kindle Fire HD, Google Nexus 7 etc.

During the keynote Apple also took quite some time out to explain why the 7-inch Android tablets do not offer a great experience by comparing the iPad mini to Google’s Nexus 7.  

Schiller showed how the 7.9-inch iPad mini offered 35% larger display area than the 7-inch Nexus, 49% larger for surfing the web in portrait mode and 67% larger in landscape mode.

During Apple’s Q4 2012 conference call, Tim Cook also reiterated that they would never make a 7-inch iPad as they don’t think they’re good products.

Not surprisingly, Amazon which snatched a substantial share of the tablet market with the launch of Kindle Fire last year and currently dominates the smaller tablet market has gone on the offensive. If you visit Amazon’s website, you will be greeted by a huge Kindle Fire HD ad with the tag line “More More For Much Less”. Amazon compares its new 7-inch Android tablet with Apple’s iPad mini.

The ad claims Amazon Kindle Fire has “Stunning HD display with 30% more pixels” compared to iPad mini’s “Standard definition, low-resolution display”. To drive home the point, it highlights that the display has “216 pixels per inch”, whereas iPad mini display has only “163 pixels per inch”.

Amazon also points out that you can “watch HD movies and TV” on the Kindle Fire HD, which you can’t on the iPad mini.

The ad also highlights the fact that iPad mini comes with mono speakers whereas Kindle Fire HD comes with dual stereo speakers. It also claims that another advantage is Kindle Fire HD’s Ultra-fast MIMO Wi-Fi.

And more importantly, the fact that Amazon Kindle Fire HD is available for just $199, while iPad mini is available for $329.

In addition to the comparison of the devices, the ad prominently features a quote from Gizmodo:

“…your [Apple’s] 7.9-inch tablet has far fewer pixels than the competing 7-inch tablets! You’re cramming a worse screen in there, charging more and accusing others of compromise? Ballsy.”

While the ad is fairly accurate, Amazon has not surprisingly been partial to its Kindle Fire HD by omitting details such as the lack of rear-facing camera in Kindle Fire HD, 275,000 iPad apps available in the App Store, iPad mini’s 7.9-inch display with 35% larger screen area, lack of 4G LTE support etc.

What do you think of Amazon’s Kindle Fire HD vs iPad mini ad?

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