John Gruber’s Thoughts On Smaller iPad’s Display, Price And Name

The well-connected Apple blogger, John Gruber of Daring Fireball has just commented about the display, price and the name of the smaller iPad, which is widely expected to be unveiled at the media event on October 23.

Here are his predictions:

No Retina Display:

Gruber doesn’t expect smaller iPad to come with Retina Display for the following reasons:

  • Since every iOS device has been launched with a lower resolution display before going Retina.
  • He also highlights that there are tradeoffs such as the iPad 3 is thicker due to the Retina Display because the bigger display needs much more power. Cost could also be a factor as Apple would want to lower the price as much as possible.

Regarding the price, there has been a lot of debate whether the smaller iPad will be priced below the iPod touch or will be costlier. Gruber explains that though it’s true that smaller is cheaper, he believes that iPod touch is miniature, which carries a premium. So he expects Apple to hit price points under (and perhaps well under) $300. He writes:

If a customer walks into the store and sees a (say) $249 smaller iPad and decides to buy that instead of a $299 iPod Touch simply because it’s cheaper and bigger at the same time, that’s still a win for Apple. The customer just bought an iPad.

On the other hand, if a customer walks into the Apple Store and wants to buy something that will fit in their pants pocket or strap onto their arm while exercising, the iPad isn’t even in the picture. They’re going to buy an iPod Touch or an iPhone, it’s simply a question of which one.

Don’t worry about comparing the price of the new smaller iPad to the iPod Touch. It’s a different category. Compare it to the price of competing tablets and to the regular iPad. That’s all that matters.


Gruber expects Apple to call the smaller iPad either “iPad Air”, “iPad” or “iPad Mini”, though he is skeptical that Apple will call it iPad mini as he feels “Mini doesn’t feel like the right way to describe something that’s remarkably thinner and lighter but not that much smaller than the regular iPad.”

What are your predictions? Let us know in the comments below.

[via Daring Fireball]