How To Limit Ad Tracking On Your iPhone, iPad, iPod Touch in iOS 6

iOS 6

In iOS 6, Apple has introduced a new advertising identifier, a non-permanent, non-personal device identifier that allows advertisers to track the activity on your iPhone to server you targeted ads. It’s an alternative to UDID, which Apple had deprecated after privacy concerns were raised with the way Apple and developers used UDID.

As we had pointed out a few days back, Apple allows you to stop advertisers from tracking your engagement on your iPhone for targeted advertising.

You can limit ad tracking by following these steps:

  • Launch the Settings app
  • Scroll down and tap on General
  • Then tap on About
  • Scroll down and tap on Advertising

  • Tap on the Limit Ad Tracking toggle to turn it ON

The settings would have been more apt under the Privacy Settings.

Opt Out of Interest-Based Ads From iAd Network:

In addition to Limiting ad tracking, you can also opt out of interest-based ads from Apple’s iAd network (thanks to John Gruber of Daring Fireball for the tip), by clicking on this link on your iOS device. You may be prompted to login to your iTunes account.

Safari will redirect you to the following page. Tap on the Interest Based iAds toggle to turn it OFF.

That’s it. This obviously won’t stop the ads, but it will prevent advertisers from tracking the activity on your iPhone to serve you targeted ads.

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  • JCT

    and less data usage

  • IP5

    shouldn’t ‘Limit Add Tracking’ be On to work? turning it Off will NOT limit tracking

    • Kimk69

      Yeah, it’s off by default and they said to tap the button to turn it off. But yeah, you would be correct sir.

  • Peter N Evelyn

    The directions say to tap ON. The image below shows the setting OFF as it would look like to the user before the change. Hope that clears things up.

  • T

    I was wondering were most of my data is being used up when my phone is in idle position.