Watch iPad Mini’s Promo Video

As is typical for Apple product launch events, Phil Schiller played a video, which gave a behind-the-scenes look at the development and manufacturing of the iPad mini at today’s media event.

The video features Jony Ive, Senior Vice President of Design, Michael Tchao, Vice President of iPad Product Marketing and Dan Riccio, Senior Vice President of Hardware Engineering.

Apple has not yet published the video on YouTube, but that hasn’t stopped someone from publishing it. So go ahead watch the promotional video of the iPad mini below and let us know what you think in the comments below:

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  • Ed

    Only apple can make the downsizing of a tablet into such a “remarkable” and “extraordinary” event…that being said it does look pretty sweet

  • moodi

    Apple is going to far. New iPad (iPad 3) 6 month ago and now this mini and talking about new iPad 3. I think the down turn for Apple started with the reals of iPhone 5. Good bye Apple your time is over and other will take over