Apple’s Share of App Downloads Dips Below 30% for the First Time

There might be hundreds of thousands of apps in the App Store, but with all the Android devices out there, Apple’s share of worldwide app downloads has dipped below 30% for the first time ever—at least as far as the iPhone is concerned

While you might be tempted to have a “yikes!” moment, let’s remember that there are far more Android handsets out there than iPhones. Sure the iPhone is awesome, and we love our iPhones around here, but this is a numbers game too. While the study from ABI thinks that the iPhone 5 launch will cause an uptick in app downloads—it’s only temporary:

Senior analyst Aapo Markkanen comments, “The iPhone’s download share tends to see a lot of seasonal fluctuation, but over the past year or so it has stayed surprisingly resiliently between 30% and 37% of the total. In our estimates the second quarter represented the first time the iPhone dipped below 30%. The iPhone 5 will most likely cause a second-half hike to the download count, but that may be of a rather temporary nature.”
Via: ABI

But…ABI points out that they are only talking about iPhone apps  here, not iPad apps. Because…

As another reason Markkanen points to the growing prominence of the iPad, adding, “It’s notable that among the iOS apps the momentum is also shifting up the value chain and towards iPad applications, and this change is happening definitely faster than what Google is experiencing. We estimate in the first half of this year the iPad saw over five times more app downloads than all Android tablets combined.”

So, fewer downloads to iPhones, more to iPads. I’d say that Apple is pretty safe with their app model.

Hat tip: Venture Beat.

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  • http://www.facebook.com/THExREALxTACO Jeremy Taco Patterson

    Good info. Considering the market share numbers of Android handsets vs iPhones, I’d still say it is safe to assume iPhone users are still downloading about the same number of apps-per-device.

    Remember, it’s been said and makes a LOT of sense: Apple does NOT want the most customers, they want the most PROFITABLE customers.

    Profit drives the world, and Apple is making that FAR more than Android.