Apple’s Share of the Tablet Market Slips in Q3

As more Android tablets hit the market, it just makes mathematical sense that Apple’s market share would start to slip. Will the iPad mini stem the tide? Don’t count on it.

Boy Genius Report relays ABI Research findings that Apple’s market share in the tablet market have sunk to 2010 levels when the iPad first launched. ABI notes that Apple does retain the profit lead in tablets, but like the smartphone market, the inevitability of competition does take its toll on everyone.

You would wonder if the iPad mini—which has proven to be very popular—might slow the slide. ABI doesn’t think you should get your hopes up:

Will the introduction of Apple’s smaller, more affordable iPad mini tablet reverse the trend in the fourth quarter? ABI analyst Jeff Orr isn’t so sure. ”With the introduction of a smaller, lower-cost iPad mini, Apple has acknowledged Android’s beachhead of 7-inch-class tablets, though at the same time, it has failed to deliver a knock-out punch through innovation, pricing, and availability during the most critical selling period of the year,” Orr said.
From: Tablet market share Q3 2012: iPad lead slides, Android grows | BGR

Should we be worried, Apple faithful?

I doubt it really. Competition is important. You can’t dominate a sector forever, and when you do, you start to slip. Examples: Microsoft resting on the shear inertia of Windows and Apple itself with lackluster improvements in iOS 6 (and even the iPhone 5).

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