Microsoft, it seems, really wants to capitalise on the popularity of the Xbox brand. After rumors of an Xbox phone and a 7” Xbox tablet, The Verge says that the Redmond giant is readying an Apple TV-like device to make Microsoft’s entertainment services accessible in the living room inexpensively
From The Verge:
We’re told that the set-top box is part of a two-SKU [stock-keeping unit] strategy for Microsoft’s next-generation of Xbox hardware that will be unveiled in 2013, with a release date ahead of the holiday shopping season. The device will run on the core components of Windows 8 and support casual gaming titles rather than full Xbox games typically found on a dedicated console. Although hardware specifications aren’t fully locked down, we understand Microsoft will use a chipset to enable an “always on” device that boots quickly and resumes to provide near-instant access to TV and entertainment services.
The Verge adds that Microsoft is making efforts to ensure that the Xbox software stack can scale effectively to run on a wide variety of devices ranging from consoles to set-top boxes to phones. Just like Windows, Microsoft’s plans reportedly involve licensing the Xbox software stack to TV OEMs.
Given the choice between the rumored inexpensive Xbox TV and the current Apple TV, which one would you pick? (Keep in mind that the Xbox TV could run casual games, while the Apple TV can’t really play games unless you count AirPlay.)