Samsung Galaxy SIII Unseats the iPhone 4S as Best-Selling Smartphone

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It was a great run. The iPhone 4S was the top-selling smartphone in the world—until now. A report from Strategy Analytics today says that the Samsung Galaxy SIII was the top selling smartphone in Q3 2012. But with the iPhone 5 now out, how long will that last?

Even as an Apple fan, I have to give kudos to Samsung for making a great phone in the SIII. I had a chance to try a friend’s a while back and, yeah, it’s a fast smartphone with an amazing screen. Personally I think it’s a little large to hold, but still…

Lots of people have been attracted to a phone that offers things like NFC and other touches that Apple doesn’t (and might not ever). It’s no surprise then that while we were all expecting an iPhone 5 in Q3, iPhone 4S orders slipped (come on, who’s going to buy a new iPhone unless they have to when there is so much buzz about a new one coming out):

“Samsung’s Galaxy S3 has proven wildly popular with consumers and operators across North America, Europe and Asia. However, the Galaxy S3’s position as the world’s best-selling smartphone model is likely to be short-lived. The Apple iPhone 5 has gotten off to a solid start already with an estimated 6.0 million units shipped globally during Q3 2012. We expect the new iPhone 5 to out-ship Samsung’s Galaxy S3 in the coming fourth quarter of 2012 and Apple should soon reclaim the title of the world’s most popular smartphone model.”
Via: Strategy Analytics: Samsung Galaxy S3 Becomes World’s Best-Selling Smartphone Model in Q3 2012 | Business Wire

Martin Bryant of The Next Web makes this point (which is acknowledged by the Strategy Analytics report):

With Samsung and Apple the undisputed kings of the smartphone market right now, releasing flagship devices once per year, six months apart from each other, it wouldn’t be surprising to see the top spot in studies such as this one flip between the two companies regularly.
Via: Samsung’s Galaxy S III overtakes the iPhone 4S as the world’s best-selling smartphone in Q3 2012

So let’s just not go on and on about “iPhones are better because we ship more” or “OMG, Samsung is killing Apple because they’s taken the top spot from Apple”, because these are figures that are going to jump around quarter to quarter.

I will say that if Apple doesn’t blow our minds with the next brand new iPhone, they might be in trouble. I expect an iPhone 5S (or whatever they will call it) iteration in the spring and maybe in 2014 a whole new phone. That’s when we need to start paying attention.

Photo by Veron Chan on Flickr

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