Jeff Fagel of edo Interactive had a guest post on GigaOm yesterday about how Passbook is destined to go the way of Ping and die a slow ignominious death while Apple moves onto the next shiny thing. I think Jeff isn’t just dead wrong, but counting Apple out way, way too early.
At the beginning of his post Jeff makes the logical blunder that, I think, is the reason why he thinks Passbook is doomed:
This fall, the launch of Passbook marked Apple’s first foray into the crowded arena of alternative mobile payment schemes. Considering its well-founded reputation for producing disruptive tech, it’s tempting to assume Passbook is destined to do the same. And there’s certainly an argument to be made that the company has some distinct advantages in its favor – not least, a fanatical and still-growing iOS user base of tens of millions in the U.S. alone.
From: Why Passbook could join Ping in the Apple graveyard — GigaOm
Right, “alternative mobile payment schemes”. See, while I know Apple is touting this as part of Passbook, I don’t think that’s the real play at all. The real play is moving us away from all the silly paper tickets, loyalty cards, coupons, and other cruft that not only clutters our wallets, pockets, bags (purses too), but becomes trash that has to be dealt with.
The novelty will be that we can forget about slips of paper, coupons, or similar non-critical cards and just worry about keeping our phones handy (which are already, aren’t they?). Not payments, paper, that’s what Apple is really after.
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