In a recent survey of newspaper and magazine publishers, 87% of them have iPad apps, and virtually all of them see mobile as the future. They are mixed on paywalls and the demise of print, but this is certainly a step in the right direction.
The AAM (Alliance for Audited Media formerly the Audit Bureau of Circulations) results covered by both TUAW and paidContent have this to say:
A large annual survey of magazine and newspaper publishers finds that 90 percent have some sort of mobile presence — whether it’s on a tablet, smartphone or e-reader. And while less than a quarter (22 percent) say that their smartphone and tablet apps are profitable, more than half expect they will become profitable in the next two years. Sixty-three percent of publishers surveyed “agree that tablets are the most important digital channel for their publication’s future.”
The most popular distribution platform is the iPad, which overtook the iPhone this year as the platform for which publishers are developing the most content. 87 percent of publishers surveyed have iPad apps, 85 percent have iPhone apps and 75 percent have Android apps. But apps for Kindle and Nook are catching up: 67 percent of publishers have a Kindle app (up from 24 percent in 2011), and 57 percent have a Nook app (up from 14 percent in 2011). (It’s unclear whether this refers to Kindle and Nook tablets or to e-readers; the AAM asked about Nook and Kindle in general and didn’t specify device.) paidContent
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