Part of Amazon’s Instant Video and Amazon Prime offerings, these expansions are key to Amazon keeping in step with Google and Apple as growing media powers. Via TechCrunch:
Amazon has announced a number of new platform expansions for its streaming media services today, including Cloud Player apps for Samsung Smart TVs and Roku set top boxes, as well as dedicated Amazon Instant Video apps for iPhone and iPod touch. The move indicates a strong push to get streaming media content on as many platforms as possible, which is the right move for a company now competing with giants like Apple and Google mostly on the strength of its media ecosystem.
More info can be found in the press releases from Amazon (there are separate releases for iOS, Roku, and Samsung Smart TVs). As far as the iOS app goes (the app isn’t new, but the update now brings it to the iPhone and iPod touch), here’s the description of the app:
Watch thousands of titles available from Prime Instant Video at no additional cost with an Amazon Prime membership and over 140,000 videos available from the Amazon Instant Video store by installing the Amazon Instant Video app. Download purchased and rented videos from Your Video Library for offline viewing on airplanes, road trips, or any time a WiFi connection is unavailable. Keep track of movies and TV shows to watch later by adding them to Your Watchlist. A selection of top Prime Instant Video titles is included in the app, and you can visit Amazon to add other Prime titles to Your Watchlist. Start watching a video on an iPad, iPhone or iPod Touch, and Whispersync technology automatically syncs your place between devices, allowing videos to be resumed from where you left off on a Kindle Fire HD, PlayStation 3, Xbox 360, PC, Mac, or hundreds of models of connected TVs and Blu-ray players. The Amazon Instant Video app for iPad, iPhone and iPod Touch is designed for an unmodified version of iOS.
AirPlay is not supported at this time by the Amazon Instant Video app for iPad, iPhone or iPod Touch.
Amazon Instant Video for iPad requires a Wi-Fi connection to stream videos or browse the app. Streaming or browsing over a 3G or 4G cellular connection is currently not supported. Downloaded videos can be watched without a Wi-Fi connection.
With Amazon Instant Video, you can: - Stream thousands of titles available from Prime Instant Video at no additional cost with a Prime membership, or watch over 140,000 videos available from the Amazon Instant Video store
- Download purchased and rented videos from Your Video Library
- Shop over 140,000 videos available from the Amazon Instant Video store by visiting Amazon
- Add videos to Your Watchlist from a PC, Mac, or Kindle Fire HD for later viewing on your iPad, iPhone or iPod Touch
- Subscribe to a TV Season Pass by visiting Amazon and episodes will automatically be available in your Amazon Instant Video app the day after they air
- Start watching on your iPad, iPhone or iPod Touch, and resume watching right where you left off on a Kindle Fire HD, PlayStation3, Xbox 360, PC, Mac, or hundreds of models of connected TVs and Blu-ray players with Amazon Whispersync.
Sounds a lot like iTunes with an Apple TV, Netflix (to some extent), and other video services. Of course Amazon can ship you a physical copy of the movie (and book and whatever) toot sweet as well. For Amazon the key is trying to be more than just the place where you buy stuff online, but also where you get media from. Not a stretch to get there, just a hard path to follow.
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