Apple Becomes No. 2 Mobile Phone Manufacturer In The U.S. For First Time, Only Behind Samsung

According to ComScore’s latest numbers for the three month period ending October ’12, Apple overtook LG to become the no. 2 mobile phone manufacturer in the U.S., with an estimated 17.8 percent share of all smartphones and feature phones.

Samsung leads the charts with its expansive lineup of smartphones and feature phones, accounting for 26.3 percent of all mobile phones. Apple comes in second, and LG follows in a close third, with its market share trailing that of Apple by just 0.2 percent.

Both Samsung and Apple saw positive growth in their market share from July to October, thanks to impressive sales of their flagship smartphones, the Galaxy S3 and the iPhone 5 respectively. LG, Motorola and HTC, meanwhile, lost 0.8, 0.2 and 0.4 percent marketshare owing to lacklustre sales of their products. (Nokia doesn’t even figure in the top 5 manufacturers, despite doing good in the feature phone market, indicative of the skewed ratio of smartphones to feature phones in the U.S.)

Here’s a table from ComScore summarising the numbers from the Oct ’12 and Jun ’12 quarters:

oem marketshare comscore

ComScore’s report also includes smartphone platform numbers, which don’t pack in many surprises. Android leads with 53.6 percent share, iOS comes in second with a 34.3 percent share and RIM, Microsoft and Symbian follow with shares below 10 percent:


ComScore gets its numbers from data obtained by surveying “more than 30,000 U.S. mobile subscribers,” which is a better indicator of the actual market than shipment numbers that are quoted in many reports.

Last week, a report from a different research firm said that huge sales of the iPhone 5 helped Apple’s iOS surge past Android in the U.S.

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  • Slick

    boooooo! booooooo !!

    camon iphone 5 catch up !!!

  • Astig_808

    it will.its still selling

  • Astig_808

    look at it this way,samsang has lots of diffrent types of phone while apple just have one type which is the iphone.i say thats pretty damn good

    • iPhoneHacks

      Yup, agreed!

      It may not be fair comparing the two companies, doubt Apple will ever catch up as Samsung makes 100s of mobile phones running Android, Microsoft Windows Phone, Linux-based Limo, and Samsung’s proprietary Bada mobile operating system.

      • Ns

        Every other OS you named besides Android doesn’t sell in the US or much at all in the World as well. iPhone has 3 price points that range from free, $99, and $199 on contract as does Samsung. If you want iOS you can only choose Apple but if you want Android then there are plenty of choices other than Samsung. Apples numbers are impressive but so are are Samungs.

        • kiet1451

          Right, losing profits while manage more employees. Samsung is impressive but Apple is extreme impressive on making profit.

    • ugh

      and what is stopping Apple from making more types?

      • Rounak Jain

        lack of profits :)

  • Galaxy

    It’s the same-old features and doesn’t have as many features as my Note 2. iPad, iPod and iPhone slowly to become an ultimate toy for kids. iPhone will be no longer world’s best selling smartphone..