Apple Becomes No. 2 Mobile Phone Manufacturer In The U.S. For First Time, Only Behind Samsung

According to ComScore’s latest numbers for the three month period ending October ’12, Apple overtook LG to become the no. 2 mobile phone manufacturer in the U.S., with an estimated 17.8 percent share of all smartphones and feature phones.

Samsung leads the charts with its expansive lineup of smartphones and feature phones, accounting for 26.3 percent of all mobile phones. Apple comes in second, and LG follows in a close third, with its market share trailing that of Apple by just 0.2 percent.

Both Samsung and Apple saw positive growth in their market share from July to October, thanks to impressive sales of their flagship smartphones, the Galaxy S3 and the iPhone 5 respectively. LG, Motorola and HTC, meanwhile, lost 0.8, 0.2 and 0.4 percent marketshare owing to lacklustre sales of their products. (Nokia doesn’t even figure in the top 5 manufacturers, despite doing good in the feature phone market, indicative of the skewed ratio of smartphones to feature phones in the U.S.)

Here’s a table from ComScore summarising the numbers from the Oct ’12 and Jun ’12 quarters:

oem marketshare comscore

ComScore’s report also includes smartphone platform numbers, which don’t pack in many surprises. Android leads with 53.6 percent share, iOS comes in second with a 34.3 percent share and RIM, Microsoft and Symbian follow with shares below 10 percent:


ComScore gets its numbers from data obtained by surveying “more than 30,000 U.S. mobile subscribers,” which is a better indicator of the actual market than shipment numbers that are quoted in many reports.

Last week, a report from a different research firm said that huge sales of the iPhone 5 helped Apple’s iOS surge past Android in the U.S.

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