Anecdotally we’ve heard that people were holding off updating to iOS 6 because of the switch from Google to Apple Maps until Google came out with a replacement. Makes sense. I know a few people who were holding off for just that reason, so when iOS 6 adoption jumped 29% after Google Maps for iPhone came out, the correlation seemed plausible for causation. But maybe we were a little hasty.
Data from Chitika looks at iOS 6 levels in the U.S. and Canada and found…no change:
Chitika’s study covers only devices active in the U.S. and Canada, and what the network found here at home was that adoption remained constant at around 71.5 percent from December 11 through December 17, including the day of Google Maps’ release. To reinforce the validity of this data, the network looked back at adoption beginning with iOS 6′s release, showing the rapid early adoption and then gradual inclination that has led to the current plateau, which, while relatively static, still includes a very large number of iOS devices.
So if iOS 6 devices jumped up so markedly, there has to be a reason, right? Of course…China. China and the other countries that got the iPhone 5 last week. Two million iPhone 5s were sold in China last weekend, two million in one country alone. Toss in the other 14 countries, plus continued sales in other places and you’ve probably got your 29% increase.
Sorry Google, Maps is great and all, but it didn’t trigger folks to update to iOS 6.