This evening we have our first official look at Ashton Kutcher as Steve Jobs in jOBS (yes, lower case “j”, upper case “O”, “B” and “S”) which will premiere at Sundance in January, plus rumor is that Apple is scooping up laid off TI engineers in Israel for it’s Haifa research facility, and Pocket has made a deal with Matter for content and revenue.
We’ve seen some of the “unofficial” set photos of Ashton Kutcher as Steve Jobs, and if you thought those looked eerie, check out the official photo as published by Vanity Fair (above) and this one:
(via Dreamer Union)
Wow. Vanity Fair has a fun time with “find the differences”:
Outfitted in a button-down shirt, jeans, and a goatee—Kutcher’s Jobs, who leans against a desk in front of a poster bearing the IBM slogan THINK—bears an eerie resemblance to a vintage photo of an actual Steve Jobs floating around on the Internet. That vintage photo also features Steve Jobs’s Jobs in a button-down shirt, jeans, and a goatee, leaning against a desk in front of a poster bearing the IBM slogan THINK. Since these two nearly identical photos provide for the best game of “Can You Tell the Difference?” ever, we’ll start . . .
Regardless of the creepy factor, the movie is set to premier in January. I’m on the fence if I want to go see it in the theater. Sure if there were a press event or something, I’d go (maybe at MacWorld), but pay full price? Pass.
On to Apple news/rumors in the present, TNW is reporting that Apple is scooping up laid off chip engineers in Israel:
Apple has been expanding its workforce in Israel over the past couple of weeks, tapping a pool of former Texas Instruments (TI) employees in the country to build up research and development centers in Hertezliya and Haifa, The Next Web has learned.
According to sources close to the situation, Apple has been hiring “dozens” of engineers from Texas Instruments after the company begun cutting around 250 jobs from its Ra’anana development center as it looks to lay off around 1,700 employees (about 5 percent of its total workforce) globally.
The company actually began looking to hire engineers for its new research center in the city of Haifa back in January with the view to open it by the end of February. The company sought hardware engineers in chip development with strong emphasis on electrical circuits, analogue and hardware testing and verification.
These engineers would be likely part of Bob Mansfield’s Technology group working on the next generation of Apple-designed chips (like the A6X).
Finally we have something from TUAW about Pocket which has been doing a lot of updating lately in its apps, but this is more of a bottom line move:
Well here that comes now: Pocket has announced a first partnership with a Kickstarter-funded digital publisher called Matter, teaming up to bring Matter’s content into Pocket’s readers, wherever they happen to be. Matter is a subscription-based content service, where you pay just 99 cents a month for a series of well-written pieces and editorial insight. And Pocket’s made a deal to bring that content into its readers, so without installing or downloading anything else, you’ll be able to access Matter’s material directly, as well as use all of Pocket’s various sharing and other features while doing so.
From: Pocket announces digital publishing partnership with Matter | TUAW – The Unofficial Apple Weblog
It’s nice to see that while The Daily couldn’t make a play, other folks seem to be finding the right mix.
Thoughts on Ashton as Jobs? Are you planning on looking for jOBS in a theater near you?