Apple has hit a major milestone recently hitting over 53% market share in the U.S. These data and analysis from Kantar Worldpanel also suggest that the marketshare will continue to increase after the December holiday sales season is factored into the numbers.
These findings should make Tim Cook and the rest of Apple pretty happy, well except for Europe, okay and the rest of the world:
The latest smartphone sales data from Kantar Worldpanel ComTech shows Apple has achieved its highest ever share in the US (53.3%) in the latest 12 weeks*, with the iPhone 5 helping to boost sales. In Europe, however, Android retains the highest share with 61% of the market, up from 51.8% a year ago.
Beyond the data in the rest of the world, the U.S. marketshare numbers are expected to gain more strength when data is tabulated to include this month’s purchases:
“Apple has reached a major milestone in the US by passing the 50% share mark for the first time, with further gains expected to be made during December.”
So if the iPhone is so strong in the U.S., why not in the rest of the world?
Meanwhile in Europe, Samsung continues to hold the number one smartphone manufacturer spot across the big five countries, with 44.3% share in the latest 12 weeks. Apple takes second place with 25.3% share while HTC, Sony and Nokia shares remain close in the chase for third position.
Might be a price issue. Face it the iPhone 5 isn’t a bargain gadget and if you want a smartphone and aren’t already locked into the the cult of the app store, then why not pick the cheaper option?