Tim Cook: Television is an “Area of Intense Interest”

Apple has always maintained that Apple TV is nothing more than “a hobby”.

However, ever since an excerpt from Steve Jobs biography revealed that he felt that he had finally cracked integrated Television sets, the chatter about Apple possibly releasing Televisions sets has got louder.

Apple’s CEO Tim Cook during his interview with NBC Rockcenter’s Brian Williams revealed for the first time that  it is now an area of intense interest for the company.

What’s next for Apple? Did Cook leave us with a clue?

“When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years,” Cook told Williams. “It’s an area of intense interest. I can’t say more than that.”

According to some analysts, Apple could launch its own branded television set in November 2013, which could cost $1,500-$2,000 and come in sizes from 42-inches to 55-inches.

Via: NBC News

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  • Alan

    It’s high time someone revolutionizes the television industry. Let’s hope Apple does it and more importantly, content providers allow them to do it.

  • http://twitter.com/RagnarDanskj0ld Ragnar Danneskjöld

    Channels as apps. True ala cart TV