Apple’s seamless experience along with its “lock-in” ensures that customers “stick,” and continue to invest in hardware upgrades:
The key underpinning of this view is the stickiness of the iOS platform and the substantial and growing investment (both time and money) Apple users place in it. Although the U.S. phone market is well penetrated, we see substantial opportunity for Apple to grow its user base in emerging markets and further monetize existing iOS users through the living room (Apple TV, additional content, etc.).
Separately, another stock expert, Aswath Damodaran believes that Apple’s stock at its current price of $440 is under valued.
What’s your take on this? Are investors failing to realise the true value of Apple? Or are their concerns about Apple’s future legitimate?
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