Today a judge ordered Apple and Amazon to try to reach a settlement by March 21st in their ongoing dispute over the “app store” name. Earlier this month a portion of Apple’s suit against Amazon over the app store name was thrown out this month. This move signals an effort by the courts to get this matter resolved without needing to spend time in trial
According to Bloomberg, negotiations aren’ just supposed to take place, but also include people who can fully negotiate a settlement:
U.S. Magistrate Judge Elizabeth Laporte in San Francisco directed the companies to confer on March 21 and to bring their lead attorneys and people who have full authority to negotiate and settle the case, according to a court filing today. A trial is scheduled for August.
With these instructions, Apple and Amazon can’t just send junior people into negotiations, the people there will have to have real authority to satisfy the court instructions. If the settlement talks fail, the case is set to go to trial in August.
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