Gene Munster is at it again. Today while talking to Bloomberg (only audio is available), he is sticking to his guns that not only is an Apple Television set coming, but it’s still coming this year. And just as strongly I’ll stick to Apple isn’t going to make a television (there is really little margin in that business), but a better set-top box. Today Gene Munster add on something I can believe though—Apple making a better remote control.
Here is the quote from Gene Munster (as transcribed from the Bloomberg interview by 9to5Mac at the 9:40 mark in the interview):
The core of the debate is an improved set-top box… a hockey puck that attaches to your TV, or an actual television. Based on our work, in part, with talking to suppliers in asia, to talking with people in the industry, we think its an actual television. Specifically, the basic thing it fixes is the remote control problem… We think fixing that is going to be an important part of it. And the second piece down the road is content, content on demand. That’s essentially what apple television is.
Okay fixing the remote control? I’m all for that. Remotes have way, way too many superfluous buttons. I don’t know how many times I’ve accidentally pressed (or sat on) a button and did something to the TV that took me a few minutes to figure out what I’d done (sometimes only resolved by turning it off and back on again).
And as much as Gene Munster is beating the Apple Television set drum, I still won’t believe it until I see it. I think the much, much better approach (and better profit margins) is the set top box route. TVs work just dandy, it’s how we interact with programming that’s really broken. Fix that, and Apple is genius.
Antique coffee mill by McKay Savage from Flickr.