iPads Outsold Surface RT Tablets 20 to 1 in Q4 2012


Microsoft needed a blockbuster hit with the Surface Tablet RT. Sad to say though, time and again sales estimates for the laplet (tab-book?) have been pushed down and down and down. Analysts first lowered Q4 2012 sales estimates to just 2 million, today, 1 million. To put that in perspective, Apple sold 20 iPads for each Surface Tablet.

It has to hurt when something you thought was going to buoy you into the Post PC Era is selling so poorly that even supporters like Samsung are taking a pass at releasing a Surface RT Tablet in the U.S..

Will the Surface Pro fair better? That has to be what Microsoft is wondering. With sales estimates like these, I’m betting we’re going to start seeing fire-sale clear outs of Surface Tablets just to get them in people’s hands. Remember when the HP TouchPad got the axe it flew off the shelves at its bargain price. Maybe that’s what Microsoft needs to do to boost install base numbers.

Heck, if the price is right, I’d consider picking on up, for no other reason than just to mess around with it.

There is one saving grace, teens supposedly think the Microsoft Surface is awesome. Pity teens don’t typically have $500+ to drop on a tablet. Betting that if left up to their parents, the safe bet is they’d get an iPad instead.

Via: Business Insider and TUAW.

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  • Alan

    That sounds right. I don’t know anyone who bought a Surface tablet. Couple of my friends have bought a Kindle Fire and many ended up buying the iPad.

  • Mr. X

    Well I didn’t need an article to know that, it seemed pretty obvious.

  • Pacomacman

    Surface RT was a bad idea from the start! Who wants a fake Windows experience that can’t run their backlog of apps. Windows Pro tablets will do just fine once manufacturers confidence increases, but it will be a slow start. Those companies like Acer that produce a good tablet at a reasonable price (W700) have the potential to do well. The problem is that this tablet was released in October and its still not produced in any great quantities and everywhere is sold out. I ended up spending an extra £300 on a Sony when Acer would have been my first choice. I think everyone is waiting for the Surface Pro launch to see how Microsoft does.

  • http://www.facebook.com/QueSwanson Que Swanson

    The Ipad is great. Only downside is no sd slot and overpriced.