Nexus 7 Beats Out the iPad as Most Popular Tablet in Japan


A recent survey by Japan’s BCN and published in the Nikkei pegs the market share of the Nexus 7 at 44.4% while the iPad came in just behind with 40.1%. According to the survey price was a big factor in the decision to buy a Nexus 7 over an iPad. But there’s an interesting wrinkle in the survey timing that might explain the drop in iPad marketshare.

Digital Trends reports the December survey came at an interesting time for iPad sales. While, sure, the iPad 4 is more that double the price of the Nexus 7, the iPad mini is pretty close. Could there have been something else tipping the scales towards the Nexus 7? Perhaps, not enough iPad minis to go around?

Also explored in the survey were the reasons consumers choose one device over the other. According o the data, one of the main reasons for choosing the Nexus 7 is the affordable price ($200, compared to $300 for the iPad Mini or $500 for the full-sized iPad). It is worth noting, however, that the iPad Mini was experiencing a stock shortage at the time of the survey. A supply shortage doesn’t negate consumers recognizing the Nexus 7 as a better deal, but it will certainly affect the number of units sold. That being said, take these figures with a little salt.

Via: Digital Trends

Certainly not to take anything away from the Nexus 7, by all accounts a great tablet, and if iPad minis were widely available the Nexus 7 might still have out sold the iPad mini, still as Digital Trends suggests we need to keep these data in perspective.

While the higher price of the iPad mini was one of the things critics initially complained about, that didn’t seem to dramatically affect sales.

Except maybe in Japan.

Over the next few months I’d expect to see more market share data come in for iDevices in general and it will be interesting to see how Apple devices match up in various countries and worldwide.


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