Oops: Apple Starts Airing Do Not Disturb Commercial During Today’s Do Not Disturb Glitch

2013 01 01 11 17 41

We all know that commercials are made and booked months in advance, so today’s Apple commercial highlighting Do Not Disturb is just ironic bad timing.

As lots of people found (or maybe haven’t noticed) that Do Not Disturb didn’t turn off automatically this morning (worked fine for me, so it’s probably one of those strange glitches that we might never know the real cause of), Apple aired a commercial highlighting the feature:

Oops. Maybe it will remind people to check DND out and see that it’s on and start getting messages again.

Via: 9to5Mac

  • none

    Coincidence or a very good PR strategy …

  • Apel P

    Who uses do not disturb on New Years??? It’s supposed to be the best holiday not forever alone bs

  • Dee

    Yep. Noticed that my DND didn’t switch off this morning!! See what happens tomorrow morning.

  • Brett

    Still not fixed at nearly 7pm in Australia, I tried scheduling it for 10pm tonight and it starts now instead