T-Mobile USA CEO John Legere has revealed that the company plans to finally start selling Apple’s iPhone in about three to four months in an interview with Reuters at the Consumer Electronics Show (CES) at Las Vegas.
T-Mobile USA is the only carrier among the top four carriers in the U.S. to not offer Apple’s iPhone, though Legere revealed yesterday that the company has nearly two million unlocked iPhones on its network.
T-Mobile USA had announced plans to sell Apple’s iPhone at the company’s analyst event last month, but hadn’t provided any time frame.
Reuters reports that T-Mobile is planning to end subsidies in a similar timeframe, which he claims will to give customers more flexibility and lower service prices.
“They’re all, I would call them, in three to four months as opposed to six to nine months, Legere told Reuters in an interview at the Consumer Electronics Show in Las Vegas.
T-Mobile USA said late last year it would eliminate handset subsidies in 2013 to give customers more flexibility and lower service prices. It said at the same time that it will also sell the iPhone, making it the last U.S. mobile provider to do so.
The company hopes that it will be able to attract customers from AT&T and Verizon by offering the iPhone and eliminating subsidies. Legere expects to grab at least 5% or more of the market share with this strategy.
As we reported yesterday, AT&T and Verizon are also mulling ending iPhone subsidies.
It remains to be seen if customers will be willing to pay an higher upfront cost for smartphones like iPhone for lower monthly bills.
Do you prefer to buy a subsidized iPhone with higher monthly bills or an unlocked one with lower monthly bills?