Well if you thought Temple Run was great, by all accounts Temple Run 2 is even better. I haven’t had a chance to play very much yet, but I’m going to get to it. I’m not the only one playing Temple Run 2 either. It was downloaded over 20 million times in the first four days it was out and hit the #1 spot in the Free App category in eight hours. Oh and it’s also the #3 Top Grossing App to boot. Not too shabby at all.
And the folks at Imangi? Yeah, I’d say they are pleased:
“The response from fans has been overwhelming,” says Keith Shepherd, co-founder of Imangi. “We are thrilled players want more of the Temple Run universe, and we hope to grow and expand the game over the coming months.”
Games like Temple Run 2 that have not just additive game play, but easy ways for the developers to make money through in-app purchases, seem like the sweet spot for apps. Not to mention the ability to earn “extras” with sharing on Facebook and Twitter.
From an interview with The Telegraph you really get some insight into how the game came to be (it had two joysticks at first) and how Temple Run 2 was re-written from the ground up to create a new gaming experience that built on the success of the original. But it’s the discussion about switching from a paid app to a freemium app that starts to see how app culture and app economics are changing:
Why did you decide to go free-to-play with Temple Run after it was originally available for 69p?
We originally launched Temple Run at 69p and it was our best launch ever. It got really great reviews and it shot up the charts. However, after a short while it started plummeting in the charts. We already had the in app purchase system in the game and we saw that people we buying some of the items we had for sale. So we decided to try making it free to see if by having more people download the game if we could continue to make the same revenue just off the IAPs instead of having it be a paid app. Almost immediately the game started to take off again and the rest is history.
Like our discussion of free vs paid vs freemium apps, buy once and you’re done, but free and then needing top ups for something that people value—that’s a business.
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