What’s In A Name? Should Apple Launch an iPhone 5S or 6?

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I think we all remember the lead up to the iPhone 4S launch and questions whether this was an iPhone 5—actually we were expecting the device to be called the iPhone 5—or something else. We got a “something else” in terms of name, but maybe not in terms of specs. Apple caught flack for that, then sold millions of them regardless. We know that we’ll see a new iPhone this year, but what will Apple call it?

Forbes has an interesting article on this topic and the discussion really centers around our own expectations of what Apple will unveil, not just what it will be called. But what’s in a name? What if Apple had called the iPhone 4S the iPhone 5? Would that have quieted critics or just fueled a whole discussion that the device didn’t deserve the moniker of “iPhone 5″?

Apple is looking at the same hype cycle now with reports of iOS 7 and iPhone 6,1 showing up in server logs (including ours here at iPhoneHacks). Will the device be something brand new or an iteration of the iPhone 5?

Rumors about different colors, sizes, and today fixes for the touchscreen bug (using different touchscreen technology) are circulating around. With a device appearing in server logs as iPhone 6,1 (which can easily be faked) some folks think we’ll see a whole new device.

I think that Apple’s smartest move is to iterate the iPhone 5, fix screen issues, add any other new refinements available, and move on. Frankly, between the Lightning Connector messing up accessories, the form factor requiring all new cases, and the screen messing with developers, an improved iPhone 5 seems like the best choice to me.

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