Apple Overtakes Samsung To Become No.1 Mobile Phone Vendor In The U.S.

Apple overtook Samsung to become the number one mobile phone vendor in the U.S. in the fourth quarter of 2012, according to research firm Strategy Analytics.

According to the report, Apple shipped 17.7 million iPhones, grabbing a record 34% of the market share in the fourth quarter of 2012. It was up sharply from  12.8 million units shipped and 25.4 percent market share in the fourth quarter of 2011. 

Meanwhile, Samsung shipped 16.8 million phones, which accounted for 32.3 per cent share to take the number two position. LG shipped 4.7 million phones for 9 percent share of the U.S. market to come in third.

Apple’s performance is impressive when you consider that the report is talking about mobile phones, which includes smartphones and feature phones, not just smartphones.  While Apple has become the top smartphone vendor in the U.S. before, it’s the first time ever that the company has taken the U.S. mobile phone vendor crown.


Strategy Analysts said that generous carrier subsidies, and extensive marketing around the new iPhone 5 model helped Apple to claim the number one spot. Samsung has been the top mobile phone vendor since 2008.

Samsung still managed to be the top mobile phone vendor in the U.S. for the full year 2012, shipping 53 million phones for 31.8 percent market share. Apple came in second, with 26.2 per cent, shipping 43.7 million iPhones.

Via: Strategy Analytics

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Categories: Apple News, iPhone News

  • Rounak Jain

    Gotta feel bad for Apple stock, so much of good news and yet it keeps tanking

    • Tom Tom

      Just more reason to buy it cheap :)

    • Marin

      Feel bad? Improving the iPhone a little bit is not innovation. Improvement is not innovation. I remember when I used to get excited for a software update or new phone, but that’s even gone.

      • Rounak Jain

        On the software front agree with you, iOS 6 was horrible, possibly sign of complacence, but I think the iP5 hardware’s really awesome.

        • BoatBoy

          What did IP5 really bring the the market that was not already there on other phones for over a year. It may be a big step for the iPhone, but it is nothing new for the market. Even with the release if the IP5, Apple is still behind the times, and a cheaper phone may help for short time, but people are already able to get an iPhone 4 or 4S for the same price as any other smart phone, so I am not sure it will help that much.

  • Jonathan

    I am fairly certain this is for Smartphone shipments

    • BoatBoy

      Yes, the chart shows Samsung is still the #1 market share company.

  • Wossuup

    Don’t get me wrong, I am iOS all the way but the numbers say Samsung is still in 1 or am I reading it wrong. Am I meant to know I was supposed to swap apple and samsungs name in my head when reading this

  • Wossuup

    Nope ignore, I got it now

  • Wossuup

    The sales for apple are going to blow every other away when they release the cheaper version of iPhone. That will stop the tanking issue and keep sales constant, you’ll see