Analyst: Apple Could Launch iPhone mini This Summer


It has been widely speculated that Apple will unveil a cheaper iPhone to make inroads in the price sensitive emerging markets. According to some rumors, Apple could launch the cheaper iPhone this year.

Morgan Stanley analyst Katy Huberty told clients in a research note that the iPad mini could be coming as early as this year. 

She believes that Apple could almost triple its market share in China from 10% to 30%, if the cheaper iPhone, unofficially dubbed iPhone mini is priced at $330.

Huberty wrote in a note to investors:

“We believe Apple could launch iPhone Mini at $330 (about Rmb 2,000), in-line with flagship products in China from Lenovo, Huawei, ZTE, and Coolpad. Even in a scenario of low 40 percent gross margin and 1/3 iPhone cannibalization rate (flattening legacy iPhone shipment growth), which we view as conservative, the iPhone Mini adds incremental revenue and gross profit dollars.”

Currently, iPhone 4 is the cheapest iPhone, retailing for $450 without a contract, so a $330 iPhone would definitely widen the target audience. But she points out that Apple will have to strike a deal with China Mobile, China’s largest carrier. Apple currently sells the iPhone  through China Unicom and China Telecom.

During last quarter’s earning call, Apple’s CEO Tim Cook had this to say when he was asked about the cheaper iPhone:

The most important thing to Apple is to make the best products in the world. We aren’t interested in revenue for revenue’s sake. We could put the Apple brand on a lot of things and sell a lot more stuff. We only want to make the best products. We’ve been able to build market share and have a great track record with iPod of doing different products at different price points. I wouldn’t view those as mutually exclusive as some might. We’re focused on making great products that enrich lives.

Several analysts are predicting a cheaper iPhone launch this year. Topeka Capital analyst Brian White believes that the less expensive iPhone would come with a plastic body instead of a metallic casing to reduce costs.

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  • sam

    iphone mini? i though the 4s became the mini!

  • Kwopau

    Nah, I’ll pass on the mini. would be way too small for my hands. Also i’m sure it would be hard to type.

  • Overlord

    iPhone mini?Really Apple?Both size iPhone are small so the next iPhone should be called iPhone nano lol!

  • Apel P

    lol, iPhone mini

  • Apel P

    lol, iPhone mini

  • James

    Apple there is no need for a iPhone mini the iPhone 5 is the size of the GS3 mini now what does that tell you lol

  • bill

    iphone 5 will be mini, new iphone is 5.5′

  • man

    mini iphone? lol just for china

    • DarkiMage

      Smartwatch really?

  • DarkiMage

    Lol. Apple has no more idea nor creativity since Steve Job aka The Genius died.

  • Julie

    Many girls (with smaller hands….) have been wishing for an iPhone Nano for years.