Last year, soon after the iPad mini was launched, Amazon went on the offensive and ran a Kindle Fire ad that openly mocked it. They wanted wanted to show that the Kindle fire was a better device for less money.
That embarrassing episode hasn’t stopped Amazon from running this new Kindle Fire ad comparing the new 8.9-inch Kindle Fire HD with the 4th generation iPad with Retina Display. The ad notes that both the devices offer “stunning HD,” but “you may not be able to tell the difference,” but your wallet will definitely can as the Kindle Fire is available for only $299 whereas iPad 4 is available for $499.
Is screen the only differentiator? I don’t think so.