New Kindle Fire HD Ad Takes On iPad With Retina Display


Last year, soon after the iPad mini was launched, Amazon went on the offensive and ran a Kindle Fire ad that openly mocked it. They wanted wanted to show that the Kindle fire was a better device for less money.

But they ended up pulling the controversial anti-iPad mini ad as it incorrectly mentioned it didn’t have a stereo speaker.

That embarrassing episode hasn’t stopped Amazon from running this new Kindle Fire ad comparing the new 8.9-inch Kindle Fire HD with the 4th generation iPad with Retina Display. The ad notes that both the devices offer “stunning HD,” but “you may not be able to tell the difference,” but your wallet will definitely can as the Kindle Fire is available for only $299 whereas iPad 4 is available for $499.

Is screen the only differentiator? I don’t think so.

HT: 9to5Mac

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  • Mozy

    The iPad is a way higher quality device.

  • James Ollier

    They’ve convenianty left out the fact the iPad has more than 5x the pixels of the KFHD

    • Max Hamblett

      iPad 4th Gen 9.7″ — 2048 x 1536 = 3,145,728 pixels (264 ppi)
      KFHD 8.9″ — 1920 x 1200 = 2,304,000 pixels (254 ppi)
      iPad Mini 7.9″ — 1024 x 798 = 817,152 pixels

      Larger tablet = More pixels… The iPad barely has a higher ppi.

      It is still better simply for running iOS though.

  • AT&T Rapes Me

    The kindle app does look good on my ipad lol

  • Jeremy Taco Patterson

    The Kindle Fire is, in my opinion, the only reasonable “replacement” for an iPad. I’d still pay twice as much for the Apple device integration and app diversity, but if i had to pick a next-best tablet, it would most definitely be the Fire HD.

  • Apel P

    LOL, I can tell a HUGE Difference. Straight off Commercial.