Do you subscribe to HBO? Do you have an Apple TV? Soon you might be able to enjoy HBO programs on your Apple TV. That is if rumors are true. And I bet they are.
Negotiations are still ongoing, but adding HBO Go to Apple TV, like Netflix, Hulu, and other services already are available, would be a huge coup for Apple. And, yes, I think this paves the way for an Apple setup box as the next-generation Apple TV. An HBO Go option would be the first pay-TV authenticated service (how that would work, I’m not sure) on the Apple TV, which makes this even more interesting. There are already HBO Go iOS apps, so it couldn’t be too hard to get working.
If you can authenticate with your cable provider that you subscribe to HBO to get HBO on your Apple TV, then what is the hold up getting other channels or your entire cable service through your Apple TV?
Just making the deals, just making the deals.