Samsung’s Super Bowl Ad Teaser Mocks Apple’s Patent War [Updated]


Apple and Samsung have a very strange relationship. Samsung is Apple’s key manufacturing partner, the Korean company makes critical components such as Retina Displays, processors, flash storage etc. for iOS devices, whereas Apple is Samsung’s number one customer.

But at the same time, both companies are also arch rivals in the smartphone and tablet marketplace.

Update: We got this one wrong, as readers Bloom and Michael pointed out, the ad teaser was poking fun at NFL and not Apple. Check out the full ad after the break. Well played Samsung!

While they continue to fight for market share, they also seem to have figured out a way to get back at each other.

Apple has been suing Samsung for allegedly copying its product all over the world (and even won $1.09 billion in damages), where as Samsung loves to come out with ads that takes a dig at Apple and its fans.

It looks like Samsung’s Super Bowl ad is not going to be any different based on the teaser posted on YouTube. Samsung has again mocked Apple in the teaser for the company’s Superbowl spot, which features Saul Goodman Bob Odenkirk, Seth Rogen and Paul Rudd.

Seth Rogen and Paul Rudd are called in to pitch their ideas for Samsung’s Big Game ad for The Next Big Thing, but they run into some hurdles.

Thankfully it does not go after the Apple fans, but it doesn’t look like the relationship is going to get any better at least in the near future.


We got this one wrong, as reader Bloom pointed out, the ad teaser was poking fun at NFL. Check out the full ad below:

Let me know what you think of Samsung’s Super Bowl ad teaser in the comments.

HT: Fortune

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