Samsung’s Super Bowl Ad Teaser Mocks Apple’s Patent War [Updated]


Apple and Samsung have a very strange relationship. Samsung is Apple’s key manufacturing partner, the Korean company makes critical components such as Retina Displays, processors, flash storage etc. for iOS devices, whereas Apple is Samsung’s number one customer.

But at the same time, both companies are also arch rivals in the smartphone and tablet marketplace.

Update: We got this one wrong, as readers Bloom and Michael pointed out, the ad teaser was poking fun at NFL and not Apple. Check out the full ad after the break. Well played Samsung!

While they continue to fight for market share, they also seem to have figured out a way to get back at each other.

Apple has been suing Samsung for allegedly copying its product all over the world (and even won $1.09 billion in damages), where as Samsung loves to come out with ads that takes a dig at Apple and its fans.

It looks like Samsung’s Super Bowl ad is not going to be any different based on the teaser posted on YouTube. Samsung has again mocked Apple in the teaser for the company’s Superbowl spot, which features Saul Goodman Bob Odenkirk, Seth Rogen and Paul Rudd.

Seth Rogen and Paul Rudd are called in to pitch their ideas for Samsung’s Big Game ad for The Next Big Thing, but they run into some hurdles.

Thankfully it does not go after the Apple fans, but it doesn’t look like the relationship is going to get any better at least in the near future.


We got this one wrong, as reader Bloom pointed out, the ad teaser was poking fun at NFL. Check out the full ad below:

Let me know what you think of Samsung’s Super Bowl ad teaser in the comments.

HT: Fortune

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Categories: Apple News, Samsung

  • Apel P

    Lol you should probably add a B to the end of $1.09. It looks funny.

    • iPhoneHacks

      Done :) Thanks!

  • Rounak Jain

    Haha, funny ad

  • Kimk69

    Yeah, yeah, it was pretty good I have to admit.

  • Casey

    Why don’t the show a bunch of Koreans in a board room mocking and coping a product. White people are so not a part of the Korean heritage of Samsung! I find that odd.

    • Outpersonals


  • Ryan

    That’s Bob Odenkirk – Saul Goodman is a character he plays on Breaking Bad. Not sure if you were implying that it’s supposed to be that character, but I don’t think that’s supposed to be Saul.
    Funny commercial though!

    • iPhoneHacks

      Yeah, should have read Bob Odenkirk.

    • Rounak Jain

      oh that’s where I know him from!

  • NeoReaper

    i like think of myself as an open minded apple fanboy. normally i found most of the samsung ads that mock apple fans quite stupid, boarderline distasteful but this is funny as hell. i love it LOL

  • barondebxl


  • Josh

    Is just like wrestling …. In front of the camera they’re rivals and enemies, but behind the scenes they’re all buddies and money makers ! It’s just a scheme to get people to choose sides and stay faithful to one company and buy every product.

  • Bloom

    The Samsung ad is poking fun at the NFL. The NFL doesn’t allow commercials or even media outlets from using the phrase Super Bowl as part of their material. It doesn’t even allow media outlets in the host market to use “Super Bowl”.

    • iPhoneHacks

      Hmm, now I feel dumb (facepalm)

      • Bloom

        You weren’t the only blogger to make that connection. No worries. Unless you follow the inner workings of American football, you might not even remotely hear about it.

        Love your site!

        • iPhoneHacks


    • Rounak Jain

      You have to accept though, that it fits in pretty well with the Samsung-Apple situation ;)

      • Bloom

        It does fit and is very funny. I live in Indianapolis, so any doubts anyone here has about how the NFL handles their Trademarks was put to rest when Indy had its crack at hosting the Super Bowl.

        I do radio every now and then because a show host is a friend, and while my primary subject is high school basketball, I was “reminded” to not say “Super Bowl” or the nicknames of the teams playing, and I coached two of the NY Giants in basketball while they were in high school. It went that deep. Couldn’t say Super Bowl, Patriots or Giants.

  • Michael

    I’m also sure it’s a dig at the NFL too as they have been known to be pretty litigious in “protecting” their copyrighted properties.

  • badboy

    Aewsome ad.Basically it rings true that apple will sue for any technicality it can. I really hope theres more of these ads. It shows this attitude companies have that they own everything including words. I wish there was a way to protest these people and have their business suffer.

  • razielpr

    people keep saying that Samsung copied apple when apple does it all the time and say that they took the idea and made it better.well guess what samsung took a idea from apple and made it better so stop crying about it.