Steve Wozniak: Apple Has Fallen ‘Somewhat Behind’ in Smartphone Features


Steve Wozniak, Apple’s co-founder made some interesting things to say about the company in an interview at the Business Week Best Brand Awards yesterday.

He said that he felt Apple has fallen somewhat behind in smartphones features, which has allowed competitors like Samsung to catch up.

He had this to say about the important of a brand for profit and innovation (translated from German):

Apple has such high profit margins, is also due to its brand. I am proud that we have such loyal fans. But this loyalty is not given, the needs with the best products are always kept alive and confirmed. Currently we are in my opinion in the smartphone business with the features somewhat behind. Others have caught up. Samsung is a great competitor. But precisely because they are currently making great products.

He also explained why he stands in in line with fans outside the Apple Stores to buy the newest iPhone or iPad:

The launch of a new Apple product is for me like a big, major concert in which you absolutely must attend personally. It’s history. Sure, I could order online or call the store manager so that the smuggled me out the back door. But that would be nothing. No, I will have the experience like any normal customer. But one thing is certain. If Apple would make lousy products, I would not be in line.

Back in September after Apple launched the iPhone 5, Wozniak had said that he was loving the iPhone 5, but was disappointed with Apple’s Maps app, though he felt that the severity of the flaws may have been exaggerated. He has also revealed that he was a big fan of Siri before Apple purchased it, but now he’s disappointed.

It’s always great to hear from Woz and he raises some valid concerns. It will be interesting to see if Apple re-imagines the iOS as it is certainly looking dated and if it will launch a completely redesigned and bigger iPhone this year.

If you’re a fan of Woz, head over to to read his entire interview.

Via: MacRumors

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  • Evildas

    Someone please tell me why everybody keeps listening to Woz? Who’s he these days? He WAS cofounder of Apple a million years ago and.. that’s about it?

    • IamAappleFanActuallyBut..

      But he STILL speaks the truth, you cant deny that apple are now just a company like others, nothing from them is new anymore, they are no longer years ahead of others, there just apple now just like samsung is samsung, fingers crossed we see somthing from apple thats new and stolen designs from others or tge word “we have reinvented” its getting boring now.

      • Me from up there ^

        *not stolen*
        *or the*
        my bad, ooops

    • snipey36

      Because he is right

    • John

      Because Mr. Wozniak has great insight. Co-founder of Apple “a million years ago”? He was a pioneer whose offspring now owns a considerable fraction of the mobile and computer industry. Even if Nikola Tesla or Einstein was alive now and did nothing, I would rush to hear some ounce of brilliance.

  • Rounak Jain

    While Woz is right a lot of times (including this time) a lot of his suggestions/complaints about Apple make zero business sense for the company to follow. For instance, he said that he wishes iTunes was available for Windows Phone. Really?!?!

    • PimpDaddyWiteBoy

      are you kidding? you SERIOUSLY think it would be BAD business for APPLE to have itunes also on Windows Phones? that would be GREAT business for them…. wow…… just wow…
      since when was having more money income bad

      • Rounak Jain

        It’s not as simple as that unfortunately. Apple can’t simply flip a switch and make iTunes available on WP. They need to hire people and dedicate resources for that. Given the size of the WP userbase, doubt that’ll make the venture profitable.

        Besides, iTunes has never really been to make money (profits). It’s a way by which Apple enhances the experience around its iOS devices, increases lock-in, and keeps an edge over rival platforms.

  • iRockU

    It’s a joke that Apple still forces Woz to camp out and stand in line the night before a launch. Is that how they treat the co-founder of the largest company in the world? What a bunch of greedy assholes Apple is.

    • iPhoneHacks

      He loves to stand in line. It’s his ritual and he would do that even if Apple gave him one.

  • barondebxl

    Woz is right, the iphone fell behind a while ago though this isnt anything new.

  • ueu3

    What he is trying to say that apple ios sucks and android rules

    • Panty Sniffer.

      Are you lost?

      • Herrysus

        the real is Tim Cook sucks

  • silverwin

    it reminds me how apple release ipad4 when ipad3 was only came out few months before. Im afraid they will do it again in other product such as iphone, itouch, mac and etc.

  • Herrysus

    Tim Cook, wake up, or apple will fold because of you, all you think is money. Not inovation