Steve Wozniak, Apple’s co-founder made some interesting things to say about the company in an interview at the Business Week Best Brand Awards yesterday.
He said that he felt Apple has fallen somewhat behind in smartphones features, which has allowed competitors like Samsung to catch up.
He had this to say about the important of a brand for profit and innovation (translated from German):
Apple has such high profit margins, is also due to its brand. I am proud that we have such loyal fans. But this loyalty is not given, the needs with the best products are always kept alive and confirmed. Currently we are in my opinion in the smartphone business with the features somewhat behind. Others have caught up. Samsung is a great competitor. But precisely because they are currently making great products.
He also explained why he stands in in line with fans outside the Apple Stores to buy the newest iPhone or iPad:
The launch of a new Apple product is for me like a big, major concert in which you absolutely must attend personally. It’s history. Sure, I could order online or call the store manager so that the smuggled me out the back door. But that would be nothing. No, I will have the experience like any normal customer. But one thing is certain. If Apple would make lousy products, I would not be in line.
Back in September after Apple launched the iPhone 5, Wozniak had said that he was loving the iPhone 5, but was disappointed with Apple’s Maps app, though he felt that the severity of the flaws may have been exaggerated. He has also revealed that he was a big fan of Siri before Apple purchased it, but now he’s disappointed.
It’s always great to hear from Woz and he raises some valid concerns. It will be interesting to see if Apple re-imagines the iOS as it is certainly looking dated and if it will launch a completely redesigned and bigger iPhone this year.
If you’re a fan of Woz, head over to wiwo.de to read his entire interview.