Steve Wozniak: Apple is Losing Its Cool Factor, Wants an iWatch With Siri

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Apple’s co-founder, Steve Wozniak had some interesting things to say about the company in an interview with Bloomberg.

Few days back he said that he felt Apple has fallen somewhat behind in smartphones features, which has allowed competitors like Samsung to catch up.

He believes companies such as Amazon and Google “all have great ideas, but sometimes you need a critical mass of loyal users that will instantly buy and go this direction. Apple is really good at setting a standard with a new device. Apple still has its halo in that regard.” 

He also feels that Apple is losing its cool factor: “We used to have these ads, I’m a Mac and I’m a PC, and the Mac was always the cool guy. And ouch, it’s painful, because we kind of are losing that.”  

He suggests that Apple should look at opening up its ecosystem such as allowing Android and Windows Phone users to use iTunes on their device. He felt Apple is relying more on its appeal as a premium brand rather than coming out with killer features.

He expects Windows Phone software to gain critical mass as Microsoft is present in more markets than Apple. He also expects BlackBerry to switch to Android. BlackBerry recently launched BlackBerry 10, its gesture drived mobile operating system. He notes that the company has “a good reputation as a hardware builder.”

During the interview, Wozniak also said that he would welcome an iWatch, and hopes it comes with an improved version of Siri. He revealed that he has been using iPod nano as his wrist watch for the last few years. And in case you’re wondering, he is currently using a black and a white iPhone 5.

It’s always great to hear from Woz. Even though iPhone 5 may be the world’s best-selling smartphone, he raises some valid concerns about the company’s future.  It will be interesting to see if Apple re-imagines the iOS with iOS 7 as it is certainly looking dated and if it will launch a completely redesigned and bigger iPhone this year.

Via: Bloomberg

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