Samsung to open store-within-a-store outlets at Best Buy for Galaxy S4 launch



Apple has a store-within-a-store partnership with Best Buy, which allows it to re-create the Apple retail experience within the retailer’s stores. The partnership has worked out well for both companies.

But it looks like Samsung will also be opening similar store-within-a-store outlets at Best Buy just in time for the upcoming Samsung Galaxy S4 launch, according to a report from reports: has been told that the first wave of high traffic Best Buy locations will soon be receiving instruction to remove two aisles next to their mobile department and prepare to install a new Samsung store. This new section will be dressed in large Samsung signage and offer custom demo stations for many of Samsung’s products. Locations with the new section will be issuing special training sessions for employees in the mobile department, focusing heavily on how to show off Samsung-specific features.

The report claims that while Samsung Galaxy S4 will be the main attraction of these stores, other Samsung tablets and smartphones will also be on display.


It looks like Samsung doesn’t want to leave any stone unturned for the Galaxy S4 launch. I wonder how Apple feels about it, as getting the special treatment at a huge electronics retailer like Best Buy for all these years was an incredible asset for the company.


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