A few days back, we told you about AT&T’s newspaper ads that attacked the quality of T-Mobile’s voice and data network. T-Mobile has today hit back at AT&T with its own set of absolutely brilliant ads.
Some background first: AT&T had tried to buy T-Mobile for $39 billion a couple of years ago. The deal obviously drew the scrutiny of regulatory bodies in the U.S., given the monopolistic environment it would create in the country. After a few months, AT&T officially ended its acquisition bid. The relationship between the two companies hasn’t been at its best following the failed acquisition and with the iPhone coming on T-Mobile very soon, AT&T pushed out the ad attacking reliability and download speeds of T-Mobile’s network.
So what do the ads look like?
These ads, obtained by TmoNews, are still awaiting final approval and haven’t been published in newspapers yet. We don’t think they’ll have much difficulty in getting approval given how outspoken T-Mobile CEO John Legere tends to be in public, having called AT&T’s network ”crap.”
What do you think of the ads?