T-Mobile Hits Back At AT&T With Brilliant Ads

A few days back, we told you about AT&T’s newspaper ads that attacked the quality of T-Mobile’s voice and data network. T-Mobile has today hit back at AT&T with its own set of absolutely brilliant ads.

Some background first: AT&T had tried to buy T-Mobile for $39 billion a couple of years ago. The deal obviously drew the scrutiny of regulatory bodies in the U.S., given the monopolistic environment it would create in the country. After a few months, AT&T officially ended its acquisition bid. The relationship between the two companies hasn’t been at its best following the failed acquisition and with the iPhone coming on T-Mobile very soon, AT&T pushed out the ad attacking reliability and download speeds of T-Mobile’s network.

So what do the ads look like?

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These ads, obtained by TmoNews, are still awaiting final approval and haven’t been published in newspapers yet. We don’t think they’ll have much difficulty in getting approval given how outspoken T-Mobile CEO John Legere tends to be in public, having called AT&T’s network “crap.”

What do you think of the ads?

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Categories: AT&T, Carriers, T-Mobile iPhone