Rumors of Apple launching a new Pandora-like music streaming service have been prevalent ever since the company acquired Lala.com a few years back.
According to a new report from Reuters, Apple CEO Tim Cook along with Internet Services chief Eddy Cue met Beats CEO Jimmy Iovine in Los Angeles last month to talk about Beats’ stealth music service project called “Daisy.”
From Reuters’ report:
Cook expressed interest in Daisy’s business model and its rollout plans, although the two did not discuss specifics of a deal, the sources said.
The meeting between Cook and Iovine, who is also chairman of music company Interscope-Geffen-A&M, was “informational” and covered a broad range of music-related topics, the sources said.
Beats recently raised $60 million from investors for its “Project Daisy” music service, due to be launched at the end of this year. The company had also acquired streaming service MOG last year. Iovine said that Daisy’s differentiator would be “heavy” curation, which current music streaming services lack. His years of experience in the record industry, he added, would help Daisy’s subscribers in discovering new music.
While Reuters’ report doesn’t give any imminent signs of a deal, Apple’s definitely looking to offer a full-fledged streaming counterpart to iTunes, as evident by the multiple “iRadio” rumors that have surfaced in the past few months. Apple’s in fact not the only one: Google has been looking in the space as well.
Interestingly, Iovine, with his music label hat on, had pitched Steve Jobs a music subscription based service nearly a decade ago, but Jobs didn’t find the fees acceptable. Both of them shared a “close” relationship, having collaborated on a number of marketing related efforts for the iPod.