Following Samsung’s high-profile launch of the Galaxy S4, Apple has posted a new “Why iPhone” webpage on its site that highlights why the iPhone is better than other smartphones in the market. It has also sent a version of the same page in emails to its customers with the title “How will you love it? Let us count the ways.”
This comes just a few days after Apple’s marketing chief Phil Schiller spoke to various media outlets, taking a dig at Android and the Galaxy S4.
In typical Apple fashion, the webpage is divided into multiple sections, each its own hero image. Apple starts off by touting the J.D. Power Customer Satisfaction awards it has been receiving since the past few years for the iPhone:
Apparently love can be measured. In eight straight studies by J.D. Power and Associates — that’s every study since the first iPhone was introduced — iPhone has been ranked “Highest in Customer Satisfaction with Consumer Smartphones.” iPhone ranked highest in the study, which reviewed the following categories: performance, physical design, features, and ease of operation.
Apple later talks about the intricacies of the iPhone 5’s design, its thin aluminium casing and how the whole device is a feat of engineering. The webpage then highlights the Retina display, the battery life, the A6 chip, the camera, Siri and iOS 6.
There’s no doubt that this Apple’s taking a more aggressive approach to dealing with competition, like it did in its “Mac vs. PC” days. Tell us what you think about Apple’s approach in the comments below.