Apple Rumored to Refresh MacBook Lineup by June

macbook-airTaiwanese news site DigiTimes claims that Apple will be refreshing its MacBook lineup by the end of the second quarter of this year, presumably during the Worldwide Developer Conference (WWDC) alongside OS X 10.9.

The site additionally claims that MacBook sales haven’t matched Apple’s own expectations, and will see only “single-digit growth” this year. From DigiTimes:

Apple was confident about its 13-inch MacBook Pro performance for 2013, but the device’s actual sales turn out to be weaker than expected, leaving the company still digesting its inventories in the first quarter.

The sources pointed out that Apple’s MacBook Pros have strong attraction to consumers, but the devices’ high prices are instead pushing consumers away. In addition, shipment delays last year due to weak panel yield rates also impacted shipment performance.

Apple partially addressed the high price problem earlier this year, when it updated its MacBook product line with minor improvements and dropped prices for certain models.

MacRumors notes that by June, chips based on Intel’s upcoming Haswell architecture are expected to be released, making it likely to be used in next-generation MacBooks.

9to5Mac has also discovered code in OS X 10.8.4 beta seeded to developers, which indicates that the new Macs will support super-fast 802.11ac Gigabit wireless. It remains to be seen if the new MacBook lineup will also support the super-fast 802.11ac Gigabit wireless.


Earlier this year, KGI Securities analyst Ming-Chi Kuo predicted a similar timeframe for new MacBooks, and noted that Apple might tweak the design of the Retina MacBook Pro.


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