In a recent interview Heins said:
“In five years I don’t think there’ll be a reason to have a tablet anymore. Maybe a big screen in your workspace, but not a tablet as such. Tablets themselves are not a good business model.”
In a separate interview, Heins spoke about the challenges of the tablet market and what the company learned after the failure of the ill-fated BlackBerry Playbook:
The tablet market is very challenging from a pure hardware perspective, there’s very few companies that can make money on the hardware. So if we want to do that, we need a service value proposition on top of that. [...] we are running with a different concept that makes [the BlackBerry phone] your personal mobile computing power. Only this is your personal mobile computing power. So it’s a slightly different approach to the market.
After dismissing one half of what Apple calls the “Post-PC” era, Heins adds that he sees BlackBerry as the “absolute leader in mobile computing” in the next five years.
We wonder if BlackBerry’s CEO has seen the number of iPads Apple’s selling, and the sheer growth the tablet market is seeing collectively year-over-year. The threat tablets pose to the longterm existence of the PC has got industry bigwigs like Microsoft and Intel worried, and Heins still thinks people would stick with “big screen in your workspace.”
Five years from now, we’ll see who “dies” first — tablets or BlackBerry.