Mark Zuckerberg Comments on Facebook Home For iOS, Google vs. Apple in Mobile


Yesterday, Facebook unveiled Home for Android, which transforms an Android phone into a Facebook/social phone.

If you’re wondering or terrified about Facebook Home coming to iOS, especially since it is deeply integrated in iOS then we’ve some good news or bad news depending on which party you belong to.

When Facebook CEO Mark Zuckerberg was asked about Facebook Home for iOS during the Q&A session after the presentation, he briefly mentioned that it would require a direct partnership with Apple.

Later, in an interview with Wired, he went on to elaborate the reason for launching Facebook Home on Android and indicated that it was unlikely we’ll see it on the iPhone. Here’s an excerpt from that interview:

Why not just build a phone?

I’ve always been very clear that I don’t think that’s the right strategy. We’re a community of a billion-plus people, and the best-selling phones—apart from the iPhone—can sell 10, 20 million. If we did build a phone, we’d only reach 1 or 2 percent of our users. That doesn’t do anything awesome for us. We wanted to turn as many phones as possible into “Facebook phones.” That’s what Facebook Home is.

It’s only available on Android phones. Isn’t it ironic that your mobile strategy is now tied to Google’s operating system?

“We have a pretty good partnership with Apple, but they want to own the whole experience themselves. There aren’t a lot of bridges between us and Google, but we are aligned with their open philosophy.”

So do you think in, say, two years you will have this on the iPhone?

“That’s above my pay grade to be able to answer that.”

That’s a pretty high pay grade.

“Look, I would love for that answer to be yes. Facebook is in a very different place than Apple, Google, Amazon, Samsung, and Microsoft. We are trying to build a community. We have a billion folks using our services now, and we want to get to 3 or 5 billion one day. We’re going to do that by building the best experience across all devices. Android is growing quickly, and we’re excited that the platform is open and that it allows us to build these great experiences. I think that this is really good for Google too. Something like this could encourage a lot of people to get Android phones, because I think people really care about Facebook. In a lot of ways, this is one of the best Facebook experiences that you can get. Of course, a lot of people also love iPhones—I love mine, and I would like to be able to deliver Facebook Home there as well.”

Zuckerberg also commented about how it was working with Apple and what he thought Google would think of Facebook Home in an interview with Fortune. He also felt that Google has the opportunity to do things that are way better than what can be done on the iPhone thanks to the openness of their platform.

On what Google will think of Facebook’s use of the open Android platform:

“I’m not sure how they’re going to react.”

On working with Apple:

“They really control the operating system… Android is different because it’s a much more open platform.”

On Google vs. Apple in mobile:

“I think that Google has this opportunity in the next year or two to start doing the things that are way better than what can be done on iPhone through the openness of their platform. We’d love to offer this on iPhone and we just can’t today. And we will work with Apple to do the best experience that we can within what they want, but I think that a lot of people who really like Facebook–and just judging from the numbers, people are spending a fifth of their time in phones on Facebook, that’s a lot of people. This could really tip things in that direction. We’ll have to see how it plays out.”

Zuckerberg spoke from Facebook’s point of view, so his comments are understandable, Facebook Home really looks sleek and it wouldn’t have been possible to bring that kind of experience on any other mobile operating system except for Android due to its openness.

It is also unlikely that Apple will ever give Facebook or any other company the opportunity to control the user experience on the iPhone.

The important question is do you want to transform your iPhone into a Facebook phone? Hell, no if you ask me.

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  • dan

    not gonna make it!

  • Woodoo

    Terrible idea!

  • Alan

    Frankly, that would be a deal breaker for me. There is no way in hell that I want Facebook Home on my device. Even now I don’t give the Facebook app access to Photos and Location services.

  • Toby777

    I thik for the tech savvy user who uses facebook occasionally, then the answer would definately be No. I definately wouldn’t want it on my iDevices, but for the general user, the teens, the Facebook addicts (and there are a lot out there), that is where the market is for this platform.

  • Pacomacman

    This is the start of the end of Facebook…. Thank The Lord!

    Not only do I not want Facebook Home, I want rid of all integrated social networking apps so that in ten years time when most of them have gone to the wall I have a phone with an OS that still works!

    • bcsc

      Solid ‘What is this noise that these kids are listening to?” attitude. The demographic that this will appeal to is the same demographic that will forge the future of technology. My grandparents didn’t like online banking when it became available, but did that stop it? Tech companies don’t particularly care about your or my opinion……They want the future. Facebook isn’t going anywhere, and Facebook Home will only grow. A billion people cant be wrong, right?

      • Kimk69

        Okay Mark

        • bcsc

          Mark, as in target? What do you mean? My comment is in no way a statement of support. It is merely a point that as Paco wants, social networking is not going to fail in 10 years or 30

        • unstealthy

          I think you meant “Zuck”……. This isn’t wrestling we’re talking about here :)

  • D4

    I see this for dragging in the teens who dont care about there details by facebook been sold to corporations, so now Facebook can see exactly what the user of the phone is doing…everything… and more ways to spam you with crappy game invites every min, either im just old or this is the most ridiculous idea i have ever seen..


    I don’t use facebook anymore. There are way too many people who spend all their time on it posting stupid sh*t. I guess a lot of people don’t have any hobbies. I have far better things to do with my time.

  • Elisabeth Liora