As we reported last week, Best Buy and Samsung have officially announced that Samsung will be opening store-within-a-store outlets called Samsung Experience Shops at Best Buy and Best Buy Mobile locations, just in time for the upcoming Samsung Galaxy S4 launch.
From the press release:
At the Samsung Experience Shops, consumers can experience Samsung’s full range of mobile products including smartphones, tablets, laptops, connected cameras and accessories, all in one location. The shops enable consumers to interact with and buy Samsung’s latest mobile products and experience how the devices connect together to enrich their lives.
Select Best Buy stores will have Samsung Smart Service™, which includes dedicated Samsung Experience Consultants™ and Best Buy blue shirt sales associates to assist customers with purchasing and activating mobile products on the carrier of their choice, understanding their device and supporting them throughout the lifecycle of their product. The specially trained Samsung Experience Consultants will assist with product demonstrations, basic product services, Samsung account set up, warranty registration and post purchase support.
The Samsung Experience Shop will be coming to 1400 Best Buy and Best Buy mobile locations. Though the press release notes that these shops are going to sell “Samsung’s full range of mobile products including smartphones, tablets, laptops, connected cameras and accessories,” we’re assuming that the Samsung Galaxy S4 will be main attraction at the time of the launch of these stores.
Apple has a similar store-within-a-store partnership with Best Buy for a very long time. I wonder how Apple feels about it, as getting the special treatment at a huge electronics retailer like Best Buy for all these years was an incredible asset for the company.
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