T-Mobile USA is going all out to get customers from its rival. With just over two days to go for the iPhone launch on its network, T-Mobile has announced a trade-in program to make it extremely attractive for existing iPhone users to switch from another network.
Normally, customers have to pay $99 up front to buy iPhone 5 on T-Mobile’s network and an additional $20 a month for two years, on top of the phone and data plan.
With the new trade-in offer, customers who have an iPhone 4S or iPhone 4 don’t have to pay $99 up front and they also get additional credit of up to $120, which would reduce the monthly installment to just $15 per month for two years.
T-Mobile’s chief marketing officer had this to say:
“Our message to iPhone 4S and iPhone 4 customers is simple: bring in your device and trade up to iPhone 5 on T-Mobile. We’re making it incredibly attractive to buy an iPhone 5 by pairing an un-beatable upfront price and trade-in offer with Simple Choice, the most hassle-free and affordable rate plan in wireless.”
It was already cheaper to buy iPhone 5 from T-Mobile (it worked out to just $579 instead of $649 for an unlocked iPhone 5), now with the trade-in offer, iPhone 5 will cost a customer switching from another network just $360.
The trade-in offer is valid until June 16. The credit of up to $120 can be used toward monthly payments, an existing T-Mobile bill, or the purchase of accessories or another device.
I still think that if you’ve an iPhone 4S or iPhone in good condition, you will get a better deal if you sell it on sites like Gazelle, NextWorth, eBay, Amazon etc.
What do you think of T-Mobile’s trade-in offer? Do you plan to switch?