BlackBerry announces plans to release BBM app for iOS later this summer

bbm_ios_android

After years of rumors and speculations, BlackBerry has announced that it will be bringing its popular BBM messaging service to other mobile platforms such as iOS and Android at its annual conference in Orlando, Florida.

BlackBerry is planning to launch the BBM service on iOS and Android later this summer.

The Verge reports that BBM app will support iOS 6 and above and Android 4.0 (Ice Cream Sandwich) and above.

“It’s time to bring BBM to a greater audience,” CEO Thorsten Heins said in announcing the expansion, “no matter what mobile device they carry.”

Though it’s long been considered one of BlackBerry’s strongest exclusive offerings, Heins said that his company aims to deliver a “fully featured” BBM experience on rival smartphone operating systems. “We’re starting with messaging and groups, but we’ll bring voice, screen share, and of course, channels later on,” he said.

“Why are we doing this now? It’s a statement of confidence,” Heins went on. He said that BlackBerry 10’s prospects are “so strong that we are confident that BBM can become an independent messaging solution.” 

With the launch of BBM app for iOS, BlackBerry will join Google, Microsoft and Nokia in making apps for competing platforms, whereas Apple has adopted an iOS-only policy for its apps.

It remains to be seen if BBM app will be popular on iOS, especially with hugely popular multi-platform messaging apps like Whatsapp.

Via The Verge

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Categories: BlackBerry

  • Alan

    So you can message that one friend who still uses BlackBerry. Oh wait, he plans to switch to iOS or Android later this year.

    Good timing BlackBerry!

    • blu

      I know a few people who carry a BB for work and have iOS or Android phones also. This would let them drop the BB completely.
      Bad move IMO

      I do wish iMessage worked on Android devices (using the device phone number). I don’t have texting since the only person I really text is my wife and she has an iPhone, but using iMessage cross platform would allow others to contact me if they wanted (I still prefer calls to texts).

      • http://www.iphonehacks.com iPhoneHacks

        I think it is a good move, especially with a number of companies adopting a BOYD (bring your own device) policy, it is important that apps like BBM are available on multiple platforms.

        But as I mentioned in the post, it remains to be seen if it is a little too late.

      • EricW

        Why dont you use Whatsapp?

        • moe22

          whatsapp is lame because they charge 99cents a year. its nothing to pay but i dont want to pay if iMessage is free.

        • blu

          I don’t need to. iMessages does what I need, so I don’t need to use another app.
          iMessage on Android would get my family off my back to get texting since they are the ones who want to text me, they can download iMessage for Android. Yes Whatsapp would probably work, but I don’t want to bother with it and as said, they would have to pay (yea it is cheap).

  • Drusenija

    I’ve always thought RIM should have done this when their market share plummeted (i.e., before they changed their name). RIM’s strength was always email and messaging solutions, they should have changed their focus to a software company and got their technology into iOS, Android and Windows Phone. Secure email, calendar and contacts for the workplace, and BBM for the masses.

    • moe22

      blackberry didn’t wanna die and only live on through software. They are sore losers and don;t when they’ve beaten to the ground until all their teeth are gone.

  • Georgia xox

    Whats the name for BBM on iphones and how do we download it?

  • Lucy

    When will bbm be on iPhone