T-Mobile has sold 500,000 iPhones in less than a month
T-Mobile USA, the fourth largest carrier in the U.S, which finally started offering Apple’s iPhone on April 12th has announced its first quarter 2013 financial results late yesterday.
T-Mobile has announced an adjusted EBITDA of $1.2 billion, which is a 12% increase from the same quarter last year.
T-Mobile announced that it has sold approximately 500,000 iPhone 5 units to new and existing customers so far. It hasn’t revealed how many iPhone 4S and iPhone 4 units it has sold. The carrier has also mentioned that it is adding approximately 100,000 previously owned iPhones to T-Mobile USA’s network per month thanks to its BYOD (Bring Your Own Device) program.
T-Mobile has also mentioned in the press release that it expects higher expenditure in the second quarter related to the iPhone and Un-carrier launches.
The iPhone launch seems to have helped T-Mobile to grow its branded customer base for the first time in 15 quarters.
T-Mobile ended the quarter with approximately 34 million customers, an increase of 579,000 customers from the fourth quarter of 2012. More importantly the carrier has managed to reduce the customer churn rate. It lost only 199,000 customers, compared to 510,000 net customer losses in the first quarter of 2012 and the 515,000 net customer losses in the fourth quarter of 2012.
John Legree, T-Mobile’s President and CEO, said in a statement “Our first quarter operating metrics and financial results are showing positive impact from the changes we began making in the fourth quarter. Branded customer net additions turned positive for the first time since the first quarter of 2009 and our postpaid business has demonstrated significant improvement. We ended the quarter with strong operational momentum, which is continuing into the second quarter, driven by the successful launch of our Un-carrier “Simple Choice” service plan and the introduction of the iPhone into our device line-up. Things only get more exciting from here, having brought T-Mobile USA and MetroPCS together to create the wireless industry’s value leader and premier challenger.”
It remains to be see how many iPhones T-Mobile manages to sell in one full quarter to compare its performance with other iPhone carriers. AT&T activated 4.8 million iPhones, Verizon activated 4 million iPhones and Sprint activated 1.5 million iPhones in their first quarter of 2013, so it looks like T-Mobile has got off to a reasonable start.