Tim Cook at D11: Wearable tech is an area of ‘profound’ interest, but says Google Glass may not have broad appeal


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Walt Mossberg and Kara Swisher interviewed Apple’s CEO Tim Cook at the AllThingsD’s D11 Conference earlier today.

They asked Tim Cook questions on a range of topics such as whether Apple was losing its cool factor, competition from Samsung and Android, Apple Television, plans of launching range of iPhones, future of iOS and OS X etc. They also asked him about his views on wearable devices like Google Glass.

Here’s his take on Google Glass and wearable devices:

There are some positives in the product. It’s probably likely to appeal to certain vertical markets. The likelihood that it has broad appeals is hard to see.

I think wearables is incredibly interesting. It could be a profound area. [..]

There are lots of gadgets in the space. I would say that the ones that are doing more than one thing, there’s nothing great out there that I’ve seen. Nothing that’s going to convince a kid that’s never worn glasses or a band or a watch or whatever to wear one. At least I haven’t seen it. So there’s lots of things to solve in this space.

It’s an area that’s ripe for exploration, it’s ripe for us to get excited about. Lots of companies will play in this space.

When he was asked if Apple plans to launch a wearable gadget, he seemed to hint that the company is indeed working on such products.

I don’t want to answer that one. But I see it as a very important branch of the tree. I think the iPhone pushed us forward fast and the tablet accelerated it. I think wearables could be another branch. I think this group will be very involved in this.

I’m interested in a great product. I wear glasses because I have to. I don’t know a lot of people who wear them because they don’t have to.

I think from a mainstream point of view, glasses are risky.

To convince people they have to wear something, it has to be incredible. If we asked a room of 20-year olds to stand up if they’re wearing a watch, I don’t think anyone would stand up.

I don’t think it has to be just that. I think other wearable ideas could be interesting. The sensor thing is exploding.

It has been widely speculated that Apple will launch an iOS based smartwatch, unofficially dubbed iWatch later this year.

So while it seems unlikely that Apple will launch a Google Glass like product in the near term, an iWatch cannot be completely ruled out.

Via The Vergeimage via AllThingsD.

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