From White’s research note:
We were told that carriers will be an important part of the go-to-market strategy for Apple’s TV ambitions and subsidize the $1,500-$2,500 “iTV”, offering customers a single bill that will include a wireless plan (i.e., iPhone, iPad), Internet connection services, an “iTV” plan and other services. As we have previously discussed, the 60-inch “iTV” (50-inch and 55-inch may also be available) is anticipated to come with one iPad-sized “mini iTV” with the option to add more “mini iTVs”.
It’ll be interesting to see how Apple uses its dominance in the online content business and the U.S. smartphone market to work with cable and phone operators to offer the unified package White describes. White further talks about the “iRing”:
Motion detection technology will be used on the “mothership iTV” and the “iRing” will allow for improved control accuracy. For example, we believe the “iRing” will provide for more accurate control of channel surfing, content management and settings via motion detection, while also offering a more seamless gaming experience on Game Center. We were told that “iRing” will not be the sole option available to control the “mothership iTV”, as iOS devices (i.e., iPhone, iPad) and Siri will provide alternatives for similar or different use cases. Clearly, there will be many different uses for “iTV” and similar to the various devices (i.e., remote, Magic Mouse, Magic Trackpad, wireless keyboard, etc.) that are used to control an iMac, we believe it makes sense for consumers to have different options to control the “iTV”.
Apple’s rumored requirement of an external accessory to add motion sensing capabilities seems inferior, at least on paper, to Microsoft’s Kinect, that does all of this without the need of an external controller. We’ll of course know for sure only when/if Apple releases its own television.
Via: MacRumorsLike this post? Share it!