As rumored, Apple today took the curtains off iTunes Radio, its free music streaming service for iOS devices, Macs, PCs and the Apple TV.
The service is heavy on curation, with 200 genre stations out of the box. Apple’s using its Genius recommendation tech to learn your tastes in music from your existing iTunes purchase data as well as what you listen on iTunes Radio to make your listening experience more personalised.
iTunes Radio also lets you create your own stations based on your favorite song, artist or genre. You can also “edit” the station later on by tuning it for top hits, new music or a mix of both.
There’s Siri integration, so that you can simply dictate what music you’d like to hear, learn more about the current track, play, pause, skip songs or add a track to your wishlist.
Apple’s will be using its strong relationship with music labels to give exclusive access to certain albums and songs on iTunes Radio, like it did recently with Daft Punk’s newest album Random Access Memories.
iTunes Radio will keep a history of all the songs you’ve listened to, and will give you an option to purchase any song you’ve liked from the iTunes Store.
iTunes Radio is ad-supported, so you’ll see text ads and hear interruptive audio ads. But for subscribers of the $24.99/year iTunes Match, there’ll be no ads when using the service.
iTunes Radio will be coming this fall, and will initially only be available to folks in the U.S.